As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12

Sonam Saini Sep 28, 2020 9:33 AM

Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

As per the report, Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hours per day across all channels, followed by Akshay Kumar and Kareena Kapoor

exchange4media Staff Jul 16, 2020 8:51 AM

The film was not only conceived at home but was also shot, edited, colour graded and scored at home

exchange4media Staff May 5, 2020 10:34 AM

With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain

Anjali Thakur Jan 21, 2020 9:19 AM

The collections are available on Myntra, Flipkart, Home Center and on the Stellar Homes website

exchange4media Staff Jan 14, 2020 3:42 PM

Hardik Pandya joins Formula One champion Lewis Hamilton and MotoGP legend Valentino Rossi as part of the Monster Energy Drink family

exchange4media Staff Jan 13, 2020 1:52 PM

Experts explain why Ayushmann Khurrana, who endorses brands such as The Man Company, UrbanClap, Magicbricks, Flipkart, Titan Eye Plus, among others, is a highly sought after face for brands

exchange4media Staff Dec 3, 2019 8:53 AM

Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing

Misbaah Mansuri Nov 4, 2019 8:05 AM

Katrina Kaif and Sunil Gupta, Brand Director of Reebok India, speak to us about the actress’s brand association with Reebok, her check-list when evaluating any brand endorsement and more

Misbaah Mansuri Oct 31, 2019 8:10 AM

As part of the association, Kapoor will feature in the brand’s print and digital communication campaigns

exchange4media Staff Oct 15, 2019 2:47 PM

The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands

Tasmayee Laha Roy Sep 18, 2019 8:17 AM

As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries

Shreshtha Verma Sep 9, 2019 8:17 AM

We spoke to experts on the emergence of influencers in the endorsement world and how celebrities now being part of an ad's script adds to credibility

Dolly Mahayan Jul 2, 2019 8:49 AM

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

The third edition of ‘India ka Fashion Capital’ campaign will be live on television and digital platforms, for a period of eight weeks until July

exchange4media Staff May 27, 2019 1:42 PM

The TVC, 'Ganga: the River of People' will be carried on television, digital, print and cinema

exchange4media Staff May 21, 2019 4:21 PM

Highlighting the company offerings, the ad campaign creates the feeling of Sumadhura homes as ‘Homes you don’t want to leave’

exchange4media Staff May 20, 2019 3:01 PM

She will be featured across all digital, social and in-store platforms for all featured brand campaigns

exchange4media Staff May 20, 2019 12:11 PM

The campaign featuring Robert Downey Jr. will be appearing in a series of brand creatives across mediums across India and China starting with the OnePlus 7 Series launch on May 14

exchange4media Staff May 16, 2019 11:49 AM