We spoke to experts on the emergence of influencers in the endorsement world and how celebrities now being part of an ad's script adds to credibility

Dolly Mahayan Jul 2, 2019 8:49 AM

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

The third edition of ‘India ka Fashion Capital’ campaign will be live on television and digital platforms, for a period of eight weeks until July

exchange4media Staff May 27, 2019 1:42 PM

The TVC, 'Ganga: the River of People' will be carried on television, digital, print and cinema

exchange4media Staff May 21, 2019 4:21 PM

Highlighting the company offerings, the ad campaign creates the feeling of Sumadhura homes as ‘Homes you don’t want to leave’

exchange4media Staff May 20, 2019 3:01 PM

She will be featured across all digital, social and in-store platforms for all featured brand campaigns

exchange4media Staff May 20, 2019 12:11 PM

The campaign featuring Robert Downey Jr. will be appearing in a series of brand creatives across mediums across India and China starting with the OnePlus 7 Series launch on May 14

exchange4media Staff May 16, 2019 11:49 AM

This module is designed to increase the brand’s visibility and presence across the country

exchange4media Staff May 10, 2019 12:18 PM

Until date, the rap video has received 1.3 million views and the rant video over 1.5 million views on Instagram

exchange4media Staff May 7, 2019 6:41 PM

The TVCs will be aired on the weekend across various TV channels, including Star Sports, Times Now, Republic TV, India TV, ABP News, NDTV, Star Gold, Sony Max, and Zee Cinema

exchange4media Staff May 4, 2019 8:55 AM

Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others

Anjali Thakur Apr 24, 2019 9:06 AM

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan Apr 23, 2019 8:53 AM

With the tagline ‘Be Loud, Be Proud,’ the consumer electronics brand is focused towards being the first choice of millennials

exchange4media Staff Mar 19, 2019 5:16 PM

The latest collection of handbags from the ‘Carry Your World’ line which will soon be available at Van Heusen stores across the country and on Amazon.in

exchange4media Staff Mar 5, 2019 5:24 PM

Hrithik Roshan’s image is in perfect sync with the brand attributes and the company believes that this association will give a new face to the brand

exchange4media Staff Mar 4, 2019 1:51 PM

The campaign itself is a celebration of the heritage of Pepe Jeans, which was one of the first British brands to bring a distinct fashion perspective to the world of denim in 1973

exchange4media Staff Feb 27, 2019 5:32 PM

The service will help brands and agencies cater to the interest of the audience in Tier-2 and Tier-3 cities and rural markets.

exchange4media Staff Feb 5, 2019 2:38 PM

Over the past decade, celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%

exchange4media Staff Jan 10, 2019 12:56 PM

In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests

exchange4media Staff Apr 17, 2017 8:14 AM

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado Dec 17, 2014 9:01 AM