It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity

Mansi Sharma Apr 19, 2021 8:18 AM

As per the report, more than 50% of the ads endorsed by celebrities fall under the top three sectors

exchange4media Staff Mar 19, 2021 11:45 AM

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film

Noel Dsouza Jan 14, 2021 8:21 AM

Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands

exchange4media Staff Dec 30, 2020 8:48 AM

As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period

exchange4media Staff Nov 2, 2020 8:40 AM

The app will bring over 500 stars through brand endorsement campaigns

exchange4media Staff Oct 29, 2020 11:43 AM

Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, observes that combined with their appreciation for grassroots support, influencers know firsthand how important mutual growth is

Tiffany Delmore Oct 20, 2020 9:18 AM

As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year

exchange4media Staff Oct 12, 2020 9:07 AM

As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12

Sonam Saini Sep 28, 2020 9:33 AM

Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

As per the report, Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hours per day across all channels, followed by Akshay Kumar and Kareena Kapoor

exchange4media Staff Jul 16, 2020 8:51 AM

The film was not only conceived at home but was also shot, edited, colour graded and scored at home

exchange4media Staff May 5, 2020 10:34 AM

With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain

Anjali Thakur Jan 21, 2020 9:19 AM

The collections are available on Myntra, Flipkart, Home Center and on the Stellar Homes website

exchange4media Staff Jan 14, 2020 3:42 PM

Hardik Pandya joins Formula One champion Lewis Hamilton and MotoGP legend Valentino Rossi as part of the Monster Energy Drink family

exchange4media Staff Jan 13, 2020 1:52 PM

Experts explain why Ayushmann Khurrana, who endorses brands such as The Man Company, UrbanClap, Magicbricks, Flipkart, Titan Eye Plus, among others, is a highly sought after face for brands

exchange4media Staff Dec 3, 2019 8:53 AM

Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing

Misbaah Mansuri Nov 4, 2019 8:05 AM

Katrina Kaif and Sunil Gupta, Brand Director of Reebok India, speak to us about the actress’s brand association with Reebok, her check-list when evaluating any brand endorsement and more

Misbaah Mansuri Oct 31, 2019 8:10 AM

As part of the association, Kapoor will feature in the brand’s print and digital communication campaigns

exchange4media Staff Oct 15, 2019 2:47 PM