celebrity-endorsement

Vingajoy brings Ayushman Khurrana on board as brand ambassador

With the tagline ‘Be Loud, Be Proud,’ the consumer electronics brand is focused towards being the first choice of millennials

exchange4media Staff 19-March-2019

Jacqueline Fernandez is the new face of Van Heusen Women’s Handbags segment

The latest collection of handbags from the ‘Carry Your World’ line which will soon be available at Van Heusen stores across the country and on Amazon.in

exchange4media Staff 05-March-2019

Donear presents elegant and functional dressing with Hrithik Roshan

Hrithik Roshan’s image is in perfect sync with the brand attributes and the company believes that this association will give a new face to the brand

exchange4media Staff 04-March-2019

Pepe Jeans names Dua Lipa as brand ambassador

The campaign itself is a celebration of the heritage of Pepe Jeans, which was one of the first British brands to bring a distinct fashion perspective to the world of denim in 1973

exchange4media Staff 27-February-2019

Buzzoka launches 'Regional Celebrity Services' for rural markets

The service will help brands and agencies cater to the interest of the audience in Tier-2 and Tier-3 cities and rural markets.

exchange4media Staff 05-February-2019

Virat Kohli tops celebrity brand value at US$170 million: Duff & Phelps 2018 Report

Over the past decade, celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%

exchange4media Staff 10-January-2019

ASCI now releases guidelines for celebrity endorsements

In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests

exchange4media Staff 17-April-2017

Amitabh Bachchan & Shah Rukh Khan miss the brand endorsement wagon in 2014?

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado 17-December-2014

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff 10-December-2014

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff 10-December-2014

Guest Column: Has celebrity obsessed culture overtaken traditional mktg?

It's important to ensure that we have the right mktg idea to make best use of the celebrity endorsing our brand, says Ashish Morone of Edelweiss Tokio Life Insurance

Ashish Morone 23-August-2013