celebrity-endorsement
Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure
Imran Fazal Apr 17, 2026 8:45 AM
When a celebrity remains aligned with a brand’s values over time, consistent visibility can build familiarity
e4m Staff Feb 16, 2026 9:02 AM
Celebrity endorsements saw a sharp correction in 2025, declining 22%, according to TAM AdEx data
Shalinee Mishra Feb 2, 2026 8:38 AM
While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement, storytelling, and real impact over follower counts
Shalinee Mishra Mar 18, 2025 8:52 AM
The TAM Celebrity Endorsement Report for 2024 found that male movie actors commanded 42% of the total ad endorsement market
e4m Staff Jan 31, 2025 4:28 PM
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
Soumya Gawri Nov 26, 2024 9:03 AM
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Akhil Reddy, the owner of the Indian Racing League, discusses the popularity of motorsport in India, celebrity interest, and the economic potential of the sport among other things
Ruhail Amin Sep 30, 2024 8:49 AM
D’Artist Plus is a service for celebrity-brand associations tailored for start-up brands
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Tanzila Shaikh & Chehneet Kaur Oct 13, 2023 9:24 AM
Shahrukh Khan most visible celebrity, followed by Ranveer Singh
exchange4media Staff Jun 15, 2022 3:07 PM
It was an exception for male film stars to endorse a brand between 50s and 80s
Mansi Sharma Jul 9, 2021 8:22 AM
Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity
Mansi Sharma Apr 19, 2021 8:18 AM
As per the report, more than 50% of the ads endorsed by celebrities fall under the top three sectors
exchange4media Staff Mar 19, 2021 11:45 AM
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
Noel Dsouza Jan 14, 2021 8:21 AM
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands
exchange4media Staff Dec 30, 2020 8:48 AM
As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period
exchange4media Staff Nov 2, 2020 8:40 AM
The app will bring over 500 stars through brand endorsement campaigns
exchange4media Staff Oct 29, 2020 11:43 AM
Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, observes that combined with their appreciation for grassroots support, influencers know firsthand how important mutual growth is
Tiffany Delmore Oct 20, 2020 9:18 AM
As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year
exchange4media Staff Oct 12, 2020 9:07 AM
As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12
Sonam Saini Sep 28, 2020 9:33 AM
Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement
Sonam Saini Jul 22, 2020 8:25 AM
As per the report, Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hours per day across all channels, followed by Akshay Kumar and Kareena Kapoor
exchange4media Staff Jul 16, 2020 8:51 AM
The film was not only conceived at home but was also shot, edited, colour graded and scored at home
exchange4media Staff May 5, 2020 10:34 AM
With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain
Anjali Thakur Jan 21, 2020 9:19 AM
The collections are available on Myntra, Flipkart, Home Center and on the Stellar Homes website
exchange4media Staff Jan 14, 2020 3:42 PM
Hardik Pandya joins Formula One champion Lewis Hamilton and MotoGP legend Valentino Rossi as part of the Monster Energy Drink family
exchange4media Staff Jan 13, 2020 1:52 PM