celebrity-endorsement
As audiences fragment across platforms, experts weigh in on why iconic celebrities remain valuable
Sandhi Sarun Sep 9, 2026 9:16 AM
As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
As Mrunal Thakur celebrates her birthday, here’s a look at how the actor has built a diverse brand portfolio, emerging as one of the most sought-after faces in Indian advertising
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure
Imran Fazal Apr 17, 2026 8:45 AM
When a celebrity remains aligned with a brand’s values over time, consistent visibility can build familiarity
e4m Staff Feb 16, 2026 9:02 AM
Celebrity endorsements saw a sharp correction in 2025, declining 22%, according to TAM AdEx data
Shalinee Mishra Feb 2, 2026 8:38 AM
While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement, storytelling, and real impact over follower counts
Shalinee Mishra Mar 18, 2025 8:52 AM
The TAM Celebrity Endorsement Report for 2024 found that male movie actors commanded 42% of the total ad endorsement market
e4m Staff Jan 31, 2025 4:28 PM
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
Soumya Gawri Nov 26, 2024 9:03 AM
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Akhil Reddy, the owner of the Indian Racing League, discusses the popularity of motorsport in India, celebrity interest, and the economic potential of the sport among other things
Ruhail Amin Sep 30, 2024 8:49 AM
D’Artist Plus is a service for celebrity-brand associations tailored for start-up brands
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Tanzila Shaikh & Chehneet Kaur Oct 13, 2023 9:24 AM