bright-outdoor
COVID-19 hoardings?blur=25

The new mandate by Municipal Corporation of Greater Mumbai has been met with mixed reactions by out-of-home players in the city. While some say that it’s been forced upon them, others have welcomed it

Anjali Thakur Mar 24, 2020 8:20 AM

Dissecting the Dentsu Aegis - Milestone Brandcom deal?blur=25

With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with its own OOH agency,

Abhinn Shreshtha Jul 30, 2014 7:49 AM

Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players?blur=25

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition

Abhinn Shreshtha Jul 29, 2014 7:56 AM

Mumbai Monorail ad spots remain blank as vendors, MMRDA tussle over price?blur=25

The initial advertising tender for the first phase of the Mumbai Monorail was released in September 2013, but has seen no takers, with vendors blaming the high license fee & lack of commercial viability

Abhinna Shreshtha Mar 6, 2014 7:50 AM

Billboard of the week: Being Human’s teaser initiative?blur=25

Simple concept, excellent execution & perfect location made the campaign stand out this week

Priyanka Nair Jan 24, 2013 6:51 PM

Bollywood felicitates Bright Outdoor’s associates?blur=25

It is the first time that the agency organised a felicitation for its clients by inviting the who’s who of Bollywood

exchange4media Staff Jan 4, 2013 3:05 AM

OOH: Hurt and recovering?blur=25

Uncertainty prevails in the OOH advertising sector as spends fluctuate; industry feels a correction is due

Priyanka Nair and Rahul Dubey Mar 12, 2012 11:14 AM