Bright Outdoor Media acquires new sites in Mumbai

Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector

e4m by Noel Dsouza
Updated: Jun 26, 2020 8:55 AM
Bright OOH New Sites Mumbai

Bright Outdoor Media Pvt. Ltd has acquired new media sites in Mumbai. The sites are: Mahim Causeway ET ILL 30x20, Mahim Causeway ET ILL 20x20, SCLR ET NL 40x40, and SCLR MT NL 40x40.
The acqusition of the sites has come as people have started venturing out and traffic bounced back in several parts of the country in Unlock Phase 1.0. With local train and metro services in Mumbai still being a challenge, more and more people are expected to use roads, and hence the visibility will be more.
Talking about how they are going to leverage from these new media sites, Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, shared, “Bright OOH has always believed in giving the best and retaining clients by making its presence marked all over Mumbai. Our sites are at key junctions wherein the message reaches to its desired target audience and our clients in return get the value of their money.”
Commenting on why the specific locations were chosen, Lakhani stated, “There is a high-density of traffic in the routes chosen for the new sites. The location is a link between South Mumbai to Central and suburbs. In the current scenario, there will be less use of public transport so there will be an increase in eyeballs on the road as there will be an increase in the number of people traveling in private transport.”
Sharing which brands would display their ads on these sites, Lakhani concluded saying, “We think real estate, entertainment industry and FMCG. Brands that will utilize this space will garner better results and audience reach.”

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