Brands that leverage outdoor advertising alongside digital and TV see a 30-40% increase in brand recall, with metros and Tier-1 cities witnessing even higher engagement, say experts

Chehneet Kaur & Sunidhi Vijay Apr 1, 2025 8:49 AM

Lakhani, CMD, Bright Outdoor Media, talks about his investment plans for the OOH agency after it went public

Tanzila Shaikh Mar 31, 2023 9:10 AM

The company seeks to enter the DOOH space and position the company in the ‘minds of people, Chief Managing Director Dr. Yogesh Lakhani told e4m

Tanzila Shaikh Feb 17, 2023 9:17 AM

Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector

Noel Dsouza Jun 26, 2020 8:55 AM

The new mandate by Municipal Corporation of Greater Mumbai has been met with mixed reactions by out-of-home players in the city. While some say that it’s been forced upon them, others have welcomed it

Anjali Thakur Mar 24, 2020 8:20 AM