boss
Markus Neubrand will step down as CFO on 30 April 2026, and will leave the company on 30 September 2026
e4m Staff Apr 30, 2026 2:30 PM
Bigg Boss Marathi Season 6 airs every night at 8:00 PM since its launch on January 11, 2026
e4m Staff Jan 23, 2026 11:09 AM
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
NATIVE CONTENT Jan 19, 2026 12:19 PM
Subsequent episodes will air every night at 8 PM on Colors Marathi and JioHotstar
Tanya Mittal, an entrepreneur and ‘Bigg Boss 19’ contestant, quickly became one of the first from the season to front multiple digital campaigns, reflecting strong advertiser confidence in her recall
Shalinee Mishra Dec 22, 2025 9:20 AM
Farrhana Bhatt finished as the first runner-up in ‘Bigg Boss 19’, with comedian Pranit More taking the second runner-up spot
Shalinee Mishra Dec 8, 2025 9:23 AM
A complete product line-up was unveiled through a smooth drone-led lift, creating a high-recall moment for viewers
e4m Staff Nov 28, 2025 11:27 AM
With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save the season?
Tasmayee Laha Roy and Aditi Gupta Sep 23, 2025 9:01 AM
Rishi Negi, Group COO, Banijay Asia and EndemolShine India, talks about Bigg Boss 19’s dual-platform opening, its OTT-first strategy, sponsor traction, and more
Sunidhi Vijay Sep 17, 2025 9:10 AM
Seventeen seasons on, KBC continues to command advertiser premiums and steady margins—raising the question of whether it’s pricing power, star appeal, or legacy trust that keeps the format afloat
Aditi Gupta Sep 9, 2025 9:29 AM
According to the network, the peak concurrency for the launch live episode surged 2x over Bigg Boss 18
e4m Staff Aug 29, 2025 11:19 AM
Marketers are renewing Onam strategies, blending Kerala-led activations with diaspora-focused campaigns; FMCG, telecom, BFSI, e-commerce lead in media spends
Pooja Yadav Aug 29, 2025 8:55 AM
Brands across FMCG, auto, real estate, lifestyle and retail back the biggest reality show of the year across digital streaming and TV
e4m Staff Aug 21, 2025 3:45 PM
With Khatter leading the charge, the Fall/Winter 2025 campaign is a celebration of ambition, self-expression, and the power of individuality
e4m Staff Aug 20, 2025 5:05 PM
Industry watchers say it is time to acknowledge the super-fast proliferation of micro-dramas as platforms opt for newer monetisation models
Shalinee Mishra Jul 8, 2025 9:26 AM
According to media reports, ‘Habubu’ may be part of the ‘Rewind’ theme being planned for Bigg Boss 19, hosted by Salman Khan
Shalinee Mishra Jul 5, 2025 8:57 AM
Shefali Jariwala, who shot to fame featuring in the music video ‘Kaanta Laga’, reportedly died of heart attack
As per sources, Banijay is exploring new possibilities for its marquee formats as fresh licensing cycles open doors for creative and commercial realignment
Aditi Gupta Apr 24, 2025 9:04 AM
The show accumulated 5.6 billion views across various social media platforms
Netflix dominated the Hindi direct-to-OTT films category while Disney+ Hotstar had the highest number of productions in the most-watched Tamil and Telugu OTT shows lists
e4m Staff Jan 23, 2025 9:31 AM
The strong advertiser interest in reality shows is also evident in their sponsorship lineups
Aditi Gupta Nov 11, 2024 9:11 AM
The launch episode has achieved a 9 TVR across Tamil Nadu and an outstanding 13 TVR in Chennai
e4m Staff Oct 19, 2024 10:50 AM
This season has introduced the “Hell and Heaven” concept, featuring contestants from diverse backgrounds and delivering thrilling tasks
e4m Staff Oct 15, 2024 2:23 PM
Among the other partners are - Harpic, Go Cheese, MyTrident and Blue Heaven
Among the sponsors are Nandu White Dhothis, KAG Tiles, A23 Rummy, Cadbury 5 Star, Haier Home Appliances, Cera Sanitaryware and Himalaya Wellness
Pavithra KR, Revenue Head at Colors (Viacom18), expresses her optimism for the festive season, forecasting a 30-40% revenue growth for the channel
Aditi Gupta Sep 24, 2024 8:54 AM
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with SERA for its new space exploration-based reality show
Aditi Gupta Aug 29, 2024 9:21 AM
The study claims that the show has enhanced brand disposition for brands across 19 different categories associated with the show
e4m Staff Aug 14, 2024 6:54 PM
According to Ormax Media-Streaming Originals Mid-Year Report, TVF’s Panchayat Season 3 on Amazon Prime Video is the most watched Hindi web series in H12024
e4m Staff Jul 20, 2024 4:40 PM
While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
Sonam Saini Jun 28, 2024 8:49 AM
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg Boss OTT, advertisers’ response & more
Sonam Saini Jun 25, 2024 8:41 AM
Deepak Chaurasia is a contestant in the ongoing Bigg Boss OTT Season 3
e4m Staff Jun 24, 2024 12:55 PM
While in the Bigg Boss house, Chaurasia plans to leverage his communication skills to maintain transparency with the audience
e4m Staff Jun 24, 2024 8:56 AM
Bigg Boss OTT 3 is set to premiere on 21st June with Anil Kapoor as the host
e4m Staff Jun 10, 2024 4:05 PM
The network claims that it is the highest ratings among all seasons of Bigg Boss Kannada
e4m Staff Feb 13, 2024 12:29 PM
In the unscripted shows category, Bigg Boss OTT S2 was the leader with 19.5 mn viewers, followed by Koffee With Karan with 15.4 mn viewers
e4m Staff Jan 16, 2024 8:49 AM
Across the Telugu-speaking market, the show’s finale rating was 19.3 (HD+SD), the network has said
e4m Staff Jan 11, 2024 11:58 AM
The order grants Viacom18 the authority to stop infringement of its ongoing reality shows, including Bigg Boss Hindi, Bigg Boss Kannada and the upcoming Bigg Boss Marathi
e4m Staff Oct 18, 2023 12:27 PM
Hyundai, Dabur BAE Fresh Red Gel, TRESemmé, Appy Fizz, Harpic, Ching’s Schezwan Chutney and Glance among sponsors
e4m Staff Oct 12, 2023 5:54 PM
Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends
Aditi Gupta Aug 18, 2023 9:07 AM
According to industry experts, BBOTT 2 right after IPL could prove to be a great strategic move for Jio Cinema in retaining the new subscribers
Aditi Gupta Jul 12, 2023 8:50 AM
The season is being telecast Live 24 hours and is available at no cost
exchange4media Staff Jul 7, 2023 11:37 AM