“I don’t think viewers see ratings when they watch a news channel. Ratings are primarily for advertisers, and going forward, dependence on advertising will reduce. I am sure there is a need for sincere news content. Even ratings of Zee News channel are corroborating this,” says Barun Das, CEO, Zee News Ltd.
The News Broadcasters Association (NBA) has announced its new office bearers. NDTV’s KVL Narayan Rao has been elected President. He is taking over from Sameer Manchanda of DEN Networks. Zee News’ Barun Das has been elected Vice President, while Ashok Venkatramani of MCCS is the new Treasurer of the Association.
An interesting debate cropped up in the panel discussion on ‘Is Regional TV the ‘New’ National TV’ on Day One of the FICCI Media & Entertainment Business Conclave (MEBC), being held in Hyderabad. While some panellists were all for regional TV flexing its muscles, others maintained that Hindi channels brought in the revenues.