b2c
Prior to joining GTPL, Vivek was Co-Founder and CEO of Excitel Broadband
e4m Staff Jun 10, 2026 7:11 PM
Guest Column: Shveta Singh, marketing consultant & writer, writes on marketing’s ‘quiet shift’ from B2C to B2A (business to algorithm), and the question: who is really building the brand today?
Shveta Singh Mar 13, 2026 9:37 AM
As long as TV continues to position itself as complementary within the broader ecosystem, it will retain relevance, Murthy noted
Kanchan Srivastava Feb 19, 2026 9:03 AM
Previously, Rhishabh Garg served as Head of Term Insurance at PolicyBazaar
e4m Staff Dec 20, 2025 12:40 PM
Suchita Salwan has previously worked with Nykaa, BBCW Channels and Wizcraft International Entertainment
Mayank Pandey currently serves as Vice President at bp’s Customers & Products (C&P) Business & Technology Centre
e4m Staff Nov 14, 2025 4:54 PM
Shweta Rangra, Vice President – Marketing, Hafele India, tells us about the company’s brand proposition, 'Maximising what matters the most’, its association with Sachin Tendulkar and more
Anushka Roy Choudhary and Simran Sabherwal Oct 13, 2025 7:58 AM
In addition to the B2C Air business, Gaurav will further accelerate Cleartrip’s market leadership across B2B, Flipkart Travel, and Train businesses
e4m Staff Sep 19, 2025 10:57 AM
Guest Column: Anshul Garg, Managing Partner and Head at Publicis Commerce India, notes that while B2C eCommerce dominated the last decade, B2B eCommerce is set to lead the next
Anshul Garg Jul 25, 2025 8:53 AM
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts
Shantanu David Feb 13, 2024 8:20 AM
Marcello brings over 28 years of leadership in B2C and B2B marketing that will help the company deliver greater value to its supplier, carrier & consumer communities
exchange4media Staff Mar 10, 2022 3:21 PM