b2c
Judd Marcello?blur=25

Marcello brings over 28 years of leadership in B2C and B2B marketing that will help the company deliver greater value to its supplier, carrier & consumer communities

exchange4media Staff Mar 10, 2022 3:21 PM

AbhishekMehta?blur=25

Abhishek Mehta, Head of PR & Advertising, Toshiba India Pvt. Ltd, talks about the paradigm shift in the company’s brand identity, its ventures and its new global advertising campaign

exchange4media Staff Mar 6, 2019 9:00 AM

ajit?blur=25

Narayan to work on accelerating usage of brand advocacy in B2B and B2C marketing space

exchange4media Staff Dec 24, 2018 4:19 PM

Rachana Panda?blur=25

At the India Brand Conclave 2018, a discussion on B2B marketing witnessed some insightful points being raised about the re-imagined approach that is now defining the industry

exchange4media Staff Dec 3, 2018 8:33 AM

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Personalization is a bit over-hyped, the first target of brand should be frictionless engagement with consumers, says Krishnan Chatterjee, Head of Marketing, SAP India

Dolly Mahayan Mar 6, 2018 8:54 AM