The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms

exchange4media Staff Oct 17, 2020 8:28 AM

In the Pitch BrandTalk Virtual Series, B Thiagarajan, Managing Director of Blue Star, shared insights on how brands should navigate challenges of COVID-19

exchange4media Staff May 2, 2020 9:02 AM

B Thiagarajan, MD of Blue Star, will speak to Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media & BW Businessworld, about how brands are grappling with challenges during the COVID-19 crisis

exchange4media Staff May 1, 2020 9:07 AM

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin Apr 5, 2019 8:51 AM

The ad campaign has been conceptualised by FCB Interface

Misbaah Mansuri Oct 26, 2018 8:23 AM

The latest ad films crafted by FCB Interface communicates the brands’ unique proposition of inverter ACs

exchange4media Staff Apr 21, 2018 9:54 AM