ABP News-Pitch BrandTalk: B Thiagarajan on brands addressing challenges during COVID-19
B Thiagarajan, MD of Blue Star, will speak to Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media & BW Businessworld, about how brands are grappling with challenges during the COVID-19 crisis
During this unprecedented and uncertain time of COVID-19, Marketers are braving the way to deal with the challenges of a nationwide lockdown and paving the way for a new normal.
On the ABP News-Pitch Brand Talk virtual series, B Thiagarajan, Managing Director, Blue Star will be sharing ‘How are big brands like Bluestar addressing marketing challenges in COVID-19 times?’ in a one-on-one conversation along with Dr Annurag Batra, Chairman & Editor in Chief, exchange4media and BW Businessworld. ABP News is the presenting partner of the series.
The novel Coronavirus has brought business activities to a grinding halt. Now after over a month into the nationwide lockdown, brands are gradually trying to reconnect with customers and other key stakeholders. However, the entire paradigm of marketing has changed. It is no longer the same world. Brands have to be more responsible in their communication and empathy has become the backbone of this process. The webinar along with Thiagarajan will discuss this new paradigm of marketing in detail.
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