atit-mehta
Online Learning?blur=25

The industry has witnessed a 50% increase in consumers as companies offer free content to the quarantined students

Sanstuti Nath Mar 24, 2020 8:15 AM

TV First?blur=25

A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness

Shreshtha Verma Feb 1, 2020 9:57 AM

e4m TV First Atit Mehta BYJUS?blur=25

Speaking about the brand's growth story, Atit Mehta, Head Marketing, BYJU'S, said nothing offers more reach and awareness than television

exchange4media Staff Feb 1, 2020 9:41 AM

Byju?blur=25

The personalised learning app has finalised plans to hit international English speaking markets like the US and the UK, says Atit Mehta, Head of Marketing, BYJU’S

Tasmayee Laha Roy Jul 29, 2019 8:21 AM

Atit Mehta BYJUs?blur=25

During a special speaker's session at the Pitch BrandTalk Conference 2019, Atit Mehta, Head of Marketing, BYJU’s shared insights on what ticked for their brand

exchange4media Staff Jul 20, 2019 8:42 AM

Atit?blur=25

Atit Mehta, Marketing Head, BYJU’S, tells us why Zee Marathi’s ‘Mazhya Navryachi Bayko’ was the perfect choice to build the brand’s presence in Maharashtra 

exchange4media Staff Jul 5, 2019 8:38 AM

Byju's?blur=25

The school quiz show by Discovery Communications India and Byju’s - The learning app will be hosted by Mini Mathur and Cyrus Sahukar

exchange4media Staff Apr 26, 2019 6:08 PM

Discovery?blur=25

Vikram Tanna, VP, Head of Advertising Sales, Discovery Communications India, and Atit Mehta, Head of Marketing, BYJU’S say the content partnership deal leverages strengths of both the brands

Moumita Bhattacharjee Apr 5, 2019 8:48 AM

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Atit Mehta, Marketing Head, Byju’s shares how the learning app has leveraged cricket to derive greater ROI

Christina Moniz Sep 4, 2018 12:40 PM

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The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed

exchange4media Staff Aug 22, 2018 9:00 AM

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He has also served stints as Country Media Manager ColPal and Business Director GroupM

Ruhail Amin Dec 27, 2017 8:57 AM

"Mobile media can turn consumers into brand ambassadors"?blur=25

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

Ad spend through mobile to reach 10% by 2015, say experts?blur=25

At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts

Ankur Gaurav Sep 7, 2013 9:43 AM

e4m?blur=25

Mehta is currently Country Media Manager at HUL. He takes over from C Abhiroop, who assumes a new role as Category Director

Priyanka Mehra Feb 21, 2013 7:19 PM

Atit Mehta to head Media, S Asia at HUL; C Abhiroop made Category Dir?blur=25

Mehta is currently Country Media Manager at HUL. He takes over from C Abhiroop, who assumes a new role as Category Director

Priyanka Mehra Feb 20, 2013 6:03 PM