ashwini-deshpande

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan 04-June-2019

Women leaders help take appropriate measures to create a safe work culture for women & men in advertising, digital & design agencies around the country

exchange4media Staff 06-November-2018

Two Editors of The Pioneer and founder of ad agency Happy mcgarrybowen, have been named in the #MeToo movement. Women want to quit toxic work environments

Venkata Susmita Biswas 11-October-2018

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Ashwini Deshpande 22-June-2017

"We had an amazing piece of advice from Andy Payne, our jury President. He revealed his ICE principle to us. Idea, Craft, Engagement," says Deshpande, Co Founder & Director of Elephant, who is part of Cannes Design Jury, as she talks about judging entries with ICE principle

Ashwini Deshpande 22-June-2015

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Saloni Surti 04-November-2013

Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts

Priyanka Nair 16-July-2013

The inaugural IMPACT M-School Rankings received an overwhelming response from the industry. A pictorial representation of the who’s who at the event

exchange4media Staff 05-July-2013

Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design

Priyanka Nair 10-May-2013

Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect

Priyanka Nair 07-May-2013

Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience

Saloni Surti 07-February-2013

Priya Kapoor of ‘Bade achhe lagte hain’ brings a lot of credibility to the plot of the show, says Ashwini Deshpande of Elephant Strategy + Design

Synjini Nandi 30-January-2013

RJ Smita underplays herself when necessary to maintain the charm of music from another time, says Ashwini Deshpande of Elephant Strategy + Design

Saloni Surti 09-November-2012

Ashwini Deshpande of Elephant Design speaks to exchange4media on the billboard that, acc to her, made a mark this week

Priyanka Nair 13-September-2012

The agency elevates Mayuri Nikumbh as Principal; ropes in French designer Elodie Nerot as Lead

exchange4media Staff 20-July-2012

The agency elevates Mayuri Nikumbh as Principal; ropes in French designer Elodie Nerot as Lead

exchange4media Staff 20-July-2012

The focus of the design communication conceptualised by Elephant Design was to keep it honest and simple, yet effective

Priyanka Nair 12-March-2012

The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia

Sai Prasanna 09-February-2012

The third edition of the Champions League Twenty20 has a new title sponsor and also sports a new look. Strategic design consultancy firm Elephant has created a theme that intends to convey the battle between the champions for securing the prestigious title, and the spirit of the game.

Sai Prasanna 26-September-2011

airtel has taken the leap and revamped its logo, and the brand is on media overdrive to drive home the point about its new avatar. But the question is how well has the new logo been received? There has already been vocal opinion on how the logo is so much similar to its competitor Vodafone and thus seeming to be a ‘me too’, and failing to create a distinct identity.

Tuhina Anand 22-November-2010

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