ashwini-deshpande
Packaging Main

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan Jun 4, 2019 8:56 AM

Me too

Women leaders help take appropriate measures to create a safe work culture for women & men in advertising, digital & design agencies around the country

exchange4media Staff Nov 6, 2018 2:04 PM

Me Too

Two Editors of The Pioneer and founder of ad agency Happy mcgarrybowen, have been named in the #MeToo movement. Women want to quit toxic work environments

Venkata Susmita Biswas Oct 11, 2018 8:09 AM

Guest Column: Diary of a CCC (Complete Companion @Cannes)

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Ashwini Deshpande Jun 22, 2017 9:02 AM

Cannes 2015: Looking for priceless nuggets: Ashwini Deshpande

"We had an amazing piece of advice from Andy Payne, our jury President. He revealed his ICE principle to us. Idea, Craft, Engagement," says Deshpande, Co Founder & Director of Elephant, who is part of Cannes Design Jury, as she talks about judging entries with ICE principle

Ashwini Deshpande Jun 22, 2015 8:06 AM

Radio Recap: A creative lens of shows that have created smiles

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Saloni Surti Nov 4, 2013 9:27 AM

Where do brands falter while creating the right retail experience?

Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts

Priyanka Nair Jul 16, 2013 7:44 AM

Pictures Speak: Glimpses from IMPACT M-School Rankings 2013

The inaugural IMPACT M-School Rankings received an overwhelming response from the industry. A pictorial representation of the who’s who at the event

exchange4media Staff Jul 5, 2013 9:44 AM

The world is looking at India for frugal design principles: Ashwini Deshpande

Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design

Priyanka Nair May 10, 2013 7:12 PM

Brands turn to retail space for extensive communication

Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect

Priyanka Nair May 7, 2013 7:08 PM

When packaging shapes brand image

Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience

Saloni Surti Feb 7, 2013 10:23 PM

My fav TV character: Priya Kapoor

Priya Kapoor of ‘Bade achhe lagte hain’ brings a lot of credibility to the plot of the show, says Ashwini Deshpande of Elephant Strategy + Design

Synjini Nandi Jan 30, 2013 8:17 PM

My favourite RJ: Smita, Radio Mirchi

RJ Smita underplays herself when necessary to maintain the charm of music from another time, says Ashwini Deshpande of Elephant Strategy + Design

Saloni Surti Nov 9, 2012 8:08 PM

Billboard of the week: Amul’s tribute to Dr V Kurien

Ashwini Deshpande of Elephant Design speaks to exchange4media on the billboard that, acc to her, made a mark this week

Priyanka Nair Sep 13, 2012 8:29 PM

Elephant augments packaging design team

The agency elevates Mayuri Nikumbh as Principal; ropes in French designer Elodie Nerot as Lead

exchange4media Staff Jul 20, 2012 8:16 PM

Elephant augments packaging design team

The agency elevates Mayuri Nikumbh as Principal; ropes in French designer Elodie Nerot as Lead

exchange4media Staff Jul 20, 2012 8:16 PM

Complan’s new look by Elephant Design

The focus of the design communication conceptualised by Elephant Design was to keep it honest and simple, yet effective

Priyanka Nair Mar 12, 2012 11:03 AM

Elephant wraps up 2011 with 25 new businesses

The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia

Sai Prasanna Feb 9, 2012 12:00 PM

Elephant gives a new look to CLT20

The third edition of the Champions League Twenty20 has a new title sponsor and also sports a new look. Strategic design consultancy firm Elephant has created a theme that intends to convey the battle between the champions for securing the prestigious title, and the spirit of the game.

Sai Prasanna Sep 26, 2011 12:30 PM

Mixed reactions to Airtel’s new logo – from a ‘me-too Vodafone’ to a success story

airtel has taken the leap and revamped its logo, and the brand is on media overdrive to drive home the point about its new avatar. But the question is how well has the new logo been received? There has already been vocal opinion on how the logo is so much similar to its competitor Vodafone and thus seeming to be a ‘me too’, and failing to create a distinct identity.

Tuhina Anand Nov 22, 2010 7:26 AM