ashwini-deshpande
Impact?blur=25

In a first, the list will be released at a virtual soiree and streamed live on IMPACT and exchange4media Facebook pages on Friday 5.30 pm onwards

exchange4media Staff Jul 1, 2020 9:00 AM

IMA?blur=25

An elite panel of jury members held a day-long discussion to pick the most deserving entries in marketing excellence

exchange4media Staff Nov 21, 2019 9:15 AM

Packaging Main?blur=25

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan Jun 4, 2019 8:56 AM

Me too?blur=25

Women leaders help take appropriate measures to create a safe work culture for women & men in advertising, digital & design agencies around the country

exchange4media Staff Nov 6, 2018 2:04 PM

Me Too?blur=25

Two Editors of The Pioneer and founder of ad agency Happy mcgarrybowen, have been named in the #MeToo movement. Women want to quit toxic work environments

Venkata Susmita Biswas Oct 11, 2018 8:09 AM

Guest Column: Diary of a CCC (Complete Companion @Cannes)?blur=25

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Ashwini Deshpande Jun 22, 2017 9:02 AM

Cannes 2015: Looking for priceless nuggets: Ashwini Deshpande?blur=25

"We had an amazing piece of advice from Andy Payne, our jury President. He revealed his ICE principle to us. Idea, Craft, Engagement," says Deshpande, Co Founder & Director of Elephant, who is part of Cannes Design Jury, as she talks about judging entries with ICE principle

Ashwini Deshpande Jun 22, 2015 8:06 AM

Radio Recap: A creative lens of shows that have created smiles?blur=25

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Saloni Surti Nov 4, 2013 9:27 AM

Where do brands falter while creating the right retail experience??blur=25

Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts

Priyanka Nair Jul 16, 2013 7:44 AM

Pictures Speak: Glimpses from IMPACT M-School Rankings 2013?blur=25

The inaugural IMPACT M-School Rankings received an overwhelming response from the industry. A pictorial representation of the who’s who at the event

exchange4media Staff Jul 5, 2013 9:44 AM

The world is looking at India for frugal design principles: Ashwini Deshpande?blur=25

Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design

Priyanka Nair May 10, 2013 7:12 PM

Brands turn to retail space for extensive communication?blur=25

Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect

Priyanka Nair May 7, 2013 7:08 PM

When packaging shapes brand image?blur=25

Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience

Saloni Surti Feb 7, 2013 10:23 PM

My fav TV character: Priya Kapoor?blur=25

Priya Kapoor of ‘Bade achhe lagte hain’ brings a lot of credibility to the plot of the show, says Ashwini Deshpande of Elephant Strategy + Design

Synjini Nandi Jan 30, 2013 8:17 PM

My favourite RJ: Smita, Radio Mirchi?blur=25

RJ Smita underplays herself when necessary to maintain the charm of music from another time, says Ashwini Deshpande of Elephant Strategy + Design

Saloni Surti Nov 9, 2012 8:08 PM

Billboard of the week: Amul’s tribute to Dr V Kurien?blur=25

Ashwini Deshpande of Elephant Design speaks to exchange4media on the billboard that, acc to her, made a mark this week

Priyanka Nair Sep 13, 2012 8:29 PM

Elephant augments packaging design team?blur=25

The agency elevates Mayuri Nikumbh as Principal; ropes in French designer Elodie Nerot as Lead

exchange4media Staff Jul 20, 2012 8:16 PM

Elephant augments packaging design team?blur=25

The agency elevates Mayuri Nikumbh as Principal; ropes in French designer Elodie Nerot as Lead

exchange4media Staff Jul 20, 2012 8:16 PM

Complan’s new look by Elephant Design?blur=25

The focus of the design communication conceptualised by Elephant Design was to keep it honest and simple, yet effective

Priyanka Nair Mar 12, 2012 11:03 AM

Elephant wraps up 2011 with 25 new businesses?blur=25

The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia

Sai Prasanna Feb 9, 2012 12:00 PM