"We had an amazing piece of advice from Andy Payne, our jury President. He revealed his ICE principle to us. Idea, Craft, Engagement," says Deshpande, Co Founder & Director of Elephant, who is part of Cannes Design Jury, as she talks about judging entries with ICE principle
The third edition of the Champions League Twenty20 has a new title sponsor and also sports a new look. Strategic design consultancy firm Elephant has created a theme that intends to convey the battle between the champions for securing the prestigious title, and the spirit of the game.