ashwini-deshpande
pitch top 50  brands?blur=25

Disney Hotstar, Amazon India, Asian Paints, Byju's and Nykaa among key winners across 10 categories

exchange4media Staff Nov 29, 2022 8:03 PM

cannes?blur=25

We speak to Ashwini Deshpande, Sumitra Sengupta and Anusheela Saha to know their feelings on being part of the shortlist jury

exchange4media Staff Jun 1, 2022 8:37 AM

indian design excellence awards?blur=25

The Indian Design Excellence Awards aims to reward the best in design and creative space across various media and advertising channels

exchange4media Staff Oct 21, 2021 9:00 AM

cadbury ad?blur=25

The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM

pride?blur=25

Indian brands should go beyond lip service, be bold and do some introspection to be seen as an ally to the LGBTQ+ cause, note industry watchers

Mansi Sharma Jun 3, 2021 8:29 AM

GoAir?blur=25

Industry watchers discuss the meaning and impact of the rebranding exercise a day before the airline company went public

Mansi Sharma May 20, 2021 8:36 AM

elephant designs?blur=25

Nidhi Isaac joins as Director - Brand & Design and Kedar Parundekar has been elevated as Vice President - Business & Strategy

exchange4media Staff May 11, 2021 11:37 AM

Ashwini Deshpande?blur=25

Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic

Christina Moniz May 11, 2021 8:50 AM

MPL campaign?blur=25

Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts

Mansi Sharma Apr 26, 2021 8:36 AM

influencer?blur=25

Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

Impact?blur=25

In a first, the list will be released at a virtual soiree and streamed live on IMPACT and exchange4media Facebook pages on Friday 5.30 pm onwards

exchange4media Staff Jul 1, 2020 9:00 AM

IMA?blur=25

An elite panel of jury members held a day-long discussion to pick the most deserving entries in marketing excellence

exchange4media Staff Nov 21, 2019 9:15 AM

Packaging Main?blur=25

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan Jun 4, 2019 8:56 AM

Me too?blur=25

Women leaders help take appropriate measures to create a safe work culture for women & men in advertising, digital & design agencies around the country

exchange4media Staff Nov 6, 2018 2:04 PM

Me Too?blur=25

Two Editors of The Pioneer and founder of ad agency Happy mcgarrybowen, have been named in the #MeToo movement. Women want to quit toxic work environments

Venkata Susmita Biswas Oct 11, 2018 8:09 AM

Guest Column: Diary of a CCC (Complete Companion @Cannes)?blur=25

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Ashwini Deshpande Jun 22, 2017 9:02 AM

Cannes 2015: Looking for priceless nuggets: Ashwini Deshpande?blur=25

"We had an amazing piece of advice from Andy Payne, our jury President. He revealed his ICE principle to us. Idea, Craft, Engagement," says Deshpande, Co Founder & Director of Elephant, who is part of Cannes Design Jury, as she talks about judging entries with ICE principle

Ashwini Deshpande Jun 22, 2015 8:06 AM

Radio Recap: A creative lens of shows that have created smiles?blur=25

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Saloni Surti Nov 4, 2013 9:27 AM

Where do brands falter while creating the right retail experience??blur=25

Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts

Priyanka Nair Jul 16, 2013 7:44 AM

Pictures Speak: Glimpses from IMPACT M-School Rankings 2013?blur=25

The inaugural IMPACT M-School Rankings received an overwhelming response from the industry. A pictorial representation of the who’s who at the event

exchange4media Staff Jul 5, 2013 9:44 AM