AAP transit OOH

In a classic example of subtle ad placement, the Aam Aadmi Party is using transit OOH to get maximum visibility ahead of the Delhi Assembly elections

Anjali Thakur Sep 30, 2019 8:42 AM

political parties on social media

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan Dec 31, 2018 8:44 AM

CAG indicts AAP ad spend: What lies ahead?

As per a yet-to-be-tabled report of the Comptroller & Auditor General, Delhi government’s advertising spending is not in consonance with the guidelines laid down by the Supreme Court

Saif Ahmad Khan Aug 29, 2016 8:06 AM

Punjab Assembly Election 2017: AAP's Delhi govt draws flak for ad spend

Arvind Kejriwal’s Aam Aadmi Party has been trying to project itself as an alternative in Punjab by advertising the achievements of the Delhi government in a few newspapers of the state

Saif Ahmad Khan Aug 8, 2016 8:25 AM

Aam Aadmi Party spends Rs 5 crore on odd- even ad campaigns

Delhi government spent Rs 1.67 crore on print and Rs 3.72 crore rupees on electronic media for both the rounds of odd-even scheme

exchange4media Staff May 12, 2016 8:01 AM

Govt to approach SC regarding ad row

The Central Government once again challenged the Supreme Court’s order stating that Chief Ministers should also be allowed to feature in government sponsored ads and has also requested the court to refer the matter to a larger bench for fresh consideration

Abid Hasan Mar 12, 2016 8:02 AM

Kejriwal govt. considers legal action against three news channels for airing doctored video

The Delhi government will be taking the legal route against channels that aired the doctored video of the JNU protests. The decision has come after CPM Chief Sitaram Yechuri met Delhi Chief Minister Arvind Kejriwal recently.

Abid Hasan Mar 8, 2016 8:38 AM

Arvind Kejriwal manages to grab eyeballs, despite Supreme Court’s ‘Neta Free’ ads order

The new campaign by AAP comes with the slogan ‘Ek Saal Bemisal’. According to media reports the Delhi government has spent Rs 60 crore in last 11 months for its publicity campaign.

Abid Hasan Feb 16, 2016 8:39 AM

Ad war rages over 'garbage politics' between BJP and AAP

A blame game has kick started between the two parties over the strike by the Municipal Corporation of Delhi over irregular payment of salaries

Abid Hasan Nov 4, 2015 8:19 AM

AAP spends Rs 22 crore in 3 months on advertising

In an affidavit, AAP government has informed Delhi High Court that it was spending Rs 8 crore per month on information and publicity

exchange4media Staff Aug 5, 2015 8:19 AM

Delhi HC asks Kejriwal govt for details of ad spends

The decision came after Congress leader Ajay Maken filed a PIL. The next hearing is on August 3

exchange4media Staff Aug 1, 2015 11:44 AM

AAP ignores SC's decision on rolling out hoardings

AAP has rolled out hoardings of Delhi Chief Minister, Arvind Kejriwal, in a recent ad. Last month, SC clearly pointed out there shouldn't be any image of politician in their advertisement

Abid Hasan Jun 26, 2015 1:37 PM

Latest ‘Kejriwal’ ad goes viral, BJP lashes back

Despite the intent of the ad, it has clearly gained attention for all the wrong reasons. The ad virtually screams of Arvind Kejriwal with over 10 mentions of his name, and none of Aam Aadmi Party

Ankur Singh Jun 22, 2015 8:29 AM

Blow to Kejriwal govt: SC stays May 6 circular on 'defamatory news'

A PIL was filed in the Delhi High Court on May 13 seeking quashing of the government's decision to file defamation cases against media houses

exchange4media Staff May 15, 2015 12:42 PM

Arvind Kejriwal issues circular on 'defamatory news'; opposition calls it 'virtual censorship'

According to the circular, if any officers associated with the Delhi government believe they have been defamed in media, they should file a complaint with the Principal Secretary of Home Ministry

Abid Hasan May 12, 2015 8:30 AM

Senior journalist Rifat Jawaid launches website 'Janta Ka Reporter'

The website was in limelight recently for Arvind Kejriwal's interview

Abid Hasan May 6, 2015 8:40 AM

Arvind's single-minded pursuit of victory helped AAP win: Ashutosh Gupta

Former Managing Editor of IBN 7 and now spokesperson of AAP, Ashutosh Gupta, at the launch of his second book 'Mukhaute Ka Rajdharma' in Delhi, revealed the reasons behind the AAP win

Rashi Bisaria Feb 19, 2015 8:52 AM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 10:53 AM

Kejriwal's staggering comeback in Delhi: What worked for AAP?

Communication experts recount AAP campaign strategies that wooed Delhi voters to give Kejriwal a landslide win

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:01 AM

Delhi polls bring windfall of Rs 10-15 crore to radio industry

With Arvind Kejriwal-led Aam Aadmi Party sweeping the Delhi polls, radio has proved its mettle in regional marketing once again

Abhinn Shreshtha Feb 11, 2015 9:33 AM