With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan 31-December-2018

As per a yet-to-be-tabled report of the Comptroller & Auditor General, Delhi government’s advertising spending is not in consonance with the guidelines laid down by the Supreme Court

Saif Ahmad Khan 29-August-2016

Arvind Kejriwal’s Aam Aadmi Party has been trying to project itself as an alternative in Punjab by advertising the achievements of the Delhi government in a few newspapers of the state

Saif Ahmad Khan 08-August-2016

Delhi government spent Rs 1.67 crore on print and Rs 3.72 crore rupees on electronic media for both the rounds of odd-even scheme

exchange4media Staff 12-May-2016

The Central Government once again challenged the Supreme Court’s order stating that Chief Ministers should also be allowed to feature in government sponsored ads and has also requested the court to refer the matter to a larger bench for fresh consideration

Abid Hasan 12-March-2016

The Delhi government will be taking the legal route against channels that aired the doctored video of the JNU protests. The decision has come after CPM Chief Sitaram Yechuri met Delhi Chief Minister Arvind Kejriwal recently.

Abid Hasan 08-March-2016

The new campaign by AAP comes with the slogan ‘Ek Saal Bemisal’. According to media reports the Delhi government has spent Rs 60 crore in last 11 months for its publicity campaign.

Abid Hasan 16-February-2016

A blame game has kick started between the two parties over the strike by the Municipal Corporation of Delhi over irregular payment of salaries

Abid Hasan 04-November-2015

In an affidavit, AAP government has informed Delhi High Court that it was spending Rs 8 crore per month on information and publicity

exchange4media Staff 05-August-2015

The decision came after Congress leader Ajay Maken filed a PIL. The next hearing is on August 3

exchange4media Staff 01-August-2015

AAP has rolled out hoardings of Delhi Chief Minister, Arvind Kejriwal, in a recent ad. Last month, SC clearly pointed out there shouldn't be any image of politician in their advertisement

Abid Hasan 26-June-2015

Despite the intent of the ad, it has clearly gained attention for all the wrong reasons. The ad virtually screams of Arvind Kejriwal with over 10 mentions of his name, and none of Aam Aadmi Party

Ankur Singh 22-June-2015

A PIL was filed in the Delhi High Court on May 13 seeking quashing of the government's decision to file defamation cases against media houses

exchange4media Staff 15-May-2015

According to the circular, if any officers associated with the Delhi government believe they have been defamed in media, they should file a complaint with the Principal Secretary of Home Ministry

Abid Hasan 12-May-2015

The website was in limelight recently for Arvind Kejriwal's interview

Abid Hasan 06-May-2015

Former Managing Editor of IBN 7 and now spokesperson of AAP, Ashutosh Gupta, at the launch of his second book 'Mukhaute Ka Rajdharma' in Delhi, revealed the reasons behind the AAP win

Rashi Bisaria 19-February-2015

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha 11-February-2015

Communication experts recount AAP campaign strategies that wooed Delhi voters to give Kejriwal a landslide win

Priyanka Mehra and Aditi Raval 11-February-2015

With Arvind Kejriwal-led Aam Aadmi Party sweeping the Delhi polls, radio has proved its mettle in regional marketing once again

Abhinn Shreshtha 11-February-2015

Chitralekha Group's Mitrajit Bhattacharya on why BJP lost by the biggest margin ever in a bi-polar Delhi Election

Mitrajit Bhattacharya 11-February-2015