ajit-mohan
The Managing Director & Vice President, Facebook, India, has written a blog about the social media platform’s preparations for the Lok Sabha elections
exchange4media Staff 1 week ago
Archana Vohra appointed as Director of Small and Medium Business, and Manish Chopra hired as Director & Head of Partnership among others
exchange4media Staff 17-January-2019
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From Viacom 18's Raj Nayak to Hotstar's Ajit Mohan, here is a look at some of the key media announcements of new appointments and departures from the year 2018
exchange4media Staff 05-December-2018
Partnership will provide Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content available on HOOQ
exchange4media Staff 08-October-2018
Your weekly news roundup, a summary of some of the stories to keep an eye on
exchange4media Staff 29-September-2018
Hotstar CEO, Ajit Mohan, has been appointed as Managing Director and VP of Facebook India
exchange4media Staff 25-September-2018
Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India
exchange4media Staff 24-September-2018
Madhok was previously the Executive Vice President at Star TV Network
exchange4media Staff 23-August-2018
At The Ad Club's inaugural annual Digital Review: D-CODE, the overarching theme of the evening was the power of digital to scale up campaigns and bring real-world outcomes to clients.
exchange4media Staff 02-August-2018
Industry experts recently discussed the future of TV and the unanimous conclusion was that it is still the most preferred medium for long-form content
exchange4media Staff 07-March-2018
Sarabhai vs Sarabhai Take 2 will premiere on Hotstar on May 16 after a ten-year break
Venkata Susmita Biswas 05-May-2017
With Hotstar eyeing Rs 200 crore in advertising revenue for live streaming the 10th edition of IPL, sports is turning out to be the main driver for OTT players. Will live sports here fetch in the same traction from advertisers as television eventually?
Will collaborate to create deep audience segmentation and razor sharp targeting as a trail-blazing move for the mobile advertising ecosystem
exchange4media Staff 07-March-2017
As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed
Madhuwanti Saha 17-January-2017
On back of rising internet penetration, brand marketers are increasingly looking at benefits of a fine-tuned video platform strategy through cross-device formats to reach consumers
Twitter Amplify enables broadcasters to publish video to Twitter & then jointly monetise the content by creating sponsorship packages For advertisers, Twitter Amplify provides an opportunity to tap into the social conversations on Twitter
exchange4media Staff 08-August-2014
Twitter Amplify enables broadcasters to publish video to Twitter & then jointly monetise the content by creating sponsorship packages For advertisers, Twitter Amplify provides an opportunity to tap into the social conversations on Twitter
exchange4media Staff 07-August-2014
With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy
The portal has introduced features such as action recap, video clips, video scorecard & five-minute delayed broadcast of the matches. It is also moving towards a subscription & advertising based model
exchange4media Staff 21-March-2014
Last year's IPL auctions on Sony Six delivered a reach of 4.04 lakh viewers as compared to 6.8 lakh viewers on Starsports.com this year over two days
exchange4media Staff 20-February-2014
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