Archana Vohra appointed as Director of Small and Medium Business, and Manish Chopra hired as Director & Head of Partnership among others

exchange4media Staff 17-January-2019

From Viacom 18's Raj Nayak to Hotstar's Ajit Mohan, here is a look at some of the key media announcements of new appointments and departures from the year 2018

exchange4media Staff 05-December-2018

Partnership will provide Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content available on HOOQ

exchange4media Staff 08-October-2018

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 29-September-2018

Hotstar CEO, Ajit Mohan, has been appointed as Managing Director and VP of Facebook India

exchange4media Staff 25-September-2018

Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India

exchange4media Staff 24-September-2018

Madhok was previously the Executive Vice President at Star TV Network

exchange4media Staff 23-August-2018

At The Ad Club's inaugural annual Digital Review: D-CODE, the overarching theme of the evening was the power of digital to scale up campaigns and bring real-world outcomes to clients.

exchange4media Staff 02-August-2018

Industry experts recently discussed the future of TV and the unanimous conclusion was that it is still the most preferred medium for long-form content

exchange4media Staff 07-March-2018

Sarabhai vs Sarabhai Take 2 will premiere on Hotstar on May 16 after a ten-year break

Venkata Susmita Biswas 05-May-2017

With Hotstar eyeing Rs 200 crore in advertising revenue for live streaming the 10th edition of IPL, sports is turning out to be the main driver for OTT players. Will live sports here fetch in the same traction from advertisers as television eventually?

Madhuwanti Saha 03-April-2017

Will collaborate to create deep audience segmentation and razor sharp targeting as a trail-blazing move for the mobile advertising ecosystem

exchange4media Staff 07-March-2017

As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed

Madhuwanti Saha 17-January-2017

On back of rising internet penetration, brand marketers are increasingly looking at benefits of a fine-tuned video platform strategy through cross-device formats to reach consumers

Ankur Singh 14-April-2015

Twitter Amplify enables broadcasters to publish video to Twitter & then jointly monetise the content by creating sponsorship packages For advertisers, Twitter Amplify provides an opportunity to tap into the social conversations on Twitter

exchange4media Staff 08-August-2014

Twitter Amplify enables broadcasters to publish video to Twitter & then jointly monetise the content by creating sponsorship packages For advertisers, Twitter Amplify provides an opportunity to tap into the social conversations on Twitter

exchange4media Staff 07-August-2014

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi 12-May-2014

The portal has introduced features such as action recap, video clips, video scorecard & five-minute delayed broadcast of the matches. It is also moving towards a subscription & advertising based model

exchange4media Staff 21-March-2014

Last year's IPL auctions on Sony Six delivered a reach of 4.04 lakh viewers as compared to 6.8 lakh viewers on Starsports.com this year over two days

exchange4media Staff 20-February-2014