As per the regulatory body, disclaimers should be neither long or complex since 80% of consumers do not notice them in ads, according to its recent study

exchange4media Staff Jan 24, 2023 11:58 AM

The group appointed Matthieu Elkaim and Emmanuel Ferry as co-chairs of the Paris agency as part of its "New Ogilvy Paris" vision

exchange4media Staff Sep 15, 2022 8:37 AM

The feature film talks about how lives are a ‘gullak of memories’

exchange4media Staff Aug 6, 2022 8:30 AM

The new campaign titled ‘Cadbury Perk Disclaimers’ highlights how people today have become overly sensitive and take offense over the smallest things

exchange4media Staff Feb 14, 2022 2:07 PM

The studio has been put together by AIM member publishers, recognising the increasing need at marketers end to move from vanilla display advertising towards developing engaging content solutions

exchange4media Staff Dec 1, 2021 2:53 PM

The brand film shot in Ladakh has been produced by Coconut Films

exchange4media Staff Aug 3, 2021 11:25 AM

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch

Noel Dsouza Feb 23, 2021 7:57 AM

Association of Indian Magazines President B Srinivasan wrote to Union Finance Minister Nirmala Sitharaman with a list of demands that will aid the ailing magazine industry

exchange4media Staff Jan 15, 2021 8:20 AM

The brand films are being broadcast across TV, social media and digital platforms

exchange4media Staff Nov 13, 2020 2:23 PM

Conceptualized by Ogilvy & Mather, the festive campaign is built on the core idea of reclaiming missed festive occasions and the whole year, metaphorically

exchange4media Staff Nov 3, 2020 2:54 PM

The new song has music produced by composer duo - Salim-Sulaiman and has been rendered by Benny Dayal, with music label Saregama releasing it

exchange4media Staff Mar 18, 2020 1:45 PM

Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign

exchange4media Staff Mar 12, 2020 2:05 PM

ZEE5, which recently marked its second anniversary, recorded 11.4 million Daily Active Users in December 2019

exchange4media Staff Feb 17, 2020 11:22 AM

The integrated marketing account will be handled by DDB Mudra, 22feet Tribal WW and OMD Mudra Max

exchange4media Staff Feb 12, 2020 12:40 PM

With this initiative, Max Life looks at empowering underprivileged children by funding one year’s education for every death claim it settles for its ‘Term Insurance Plans’

exchange4media Staff Dec 6, 2019 5:21 PM

After a successful one-year run in Hyderabad, IKEA is looking at multi-channel growth in the coming years

exchange4media Staff Aug 9, 2019 4:28 PM

RBU Shyam Kumar, Executive Director of WIN TV, talks about why the news space is not cluttered, how he plans to stand out from the competition and more

Simran Sabherwal Aug 6, 2019 8:25 AM

At least 41% of readers are women and most visitors are from the 15-35 age group, underlining the website’s appeal among youth

exchange4media Staff Jul 2, 2019 6:55 PM

The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync

exchange4media Staff Jun 26, 2019 3:15 PM

Travellers can grab an Eid getaway until May 31 with packages for destinations like Phuket, Munich or Los Angeles 

exchange4media Staff May 29, 2019 1:14 PM