Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making

Brij Pahwa Jun 26, 2026 12:28 PM

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David Jun 15, 2026 9:12 AM

AI search rewards what was actually said about your brand, not what you paid to say about yourself and that distinction is turning marketing strategy on its head

Anuja Jain Jun 12, 2026 8:57 AM

Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

Anuja Jain Jun 1, 2026 8:59 AM

As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem

Anuja Jain Apr 27, 2026 8:55 AM

Guest Column: Pankaj Belwariar, Director Communications, SRM University-AP, writes on forces reshaping search, decline of traditional search engines, and what the future holds for information access

Pankaj Belwariar Mar 13, 2026 12:52 PM

In a series of articles starting today, we will be exploring the impact of AI on search advertising, innovations & disruptions of emerging players, and the role of LLMs in this new marketing matrix

Shantanu David Feb 20, 2026 8:29 AM

While AI is moving healthcare discovery from transactional comparison toward deeper interpretation, players are acknowledging shifts in how discovery behaves in high-intent health categories

Shantanu David Feb 17, 2026 8:52 AM

As discovery shifts to ChatGPT and Gemini, algorithmic shelf space becomes the new determinant of growth, cost efficiency and brand survival

Anuja Jain Dec 12, 2025 9:05 AM

As zero-click journeys dominate, brands slash open web display budgets by 30%, redirecting ad dollars to CTV, retail media, and paid social

Anuja Jain Nov 28, 2025 8:51 AM

Marketers, industry watchers see AI overviews as an opportunity to insert machine-readable, structured content in Search results

Shantanu David Jul 7, 2025 8:53 AM

The feature is especially designed for exploratory queries—such as trip planning, product comparisons, and detailed how-to guides—that would previously require multiple searches

e4m Staff Jun 24, 2025 1:21 PM

Experts point out that brands, advertisers, and search engine experts will need to grasp the new functionalities introduced by Google SGE and adapt their strategies accordingly

Shantanu David Oct 30, 2023 9:02 AM

The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers

Kanchan Srivastava May 15, 2023 8:24 AM