ai-marketing
Prior to this, Vaidya was associated with The St. Regis Mumbai as Senior Manager - Marketing and Communications
e4m Staff Aug 31, 2026 11:29 AM
Angela Zepeda has joined Lucid Motors as Vice President, Global Head of Performance Marketing and Marketing Communications
e4m Desk Aug 31, 2026 10:00 AM
The review also comes at a time when global advertisers reassess traditional agency relationships amid rapid advances in generative and agentic AI
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts
Shantanu David Aug 13, 2026 8:59 AM
The rebrand signals a structural shift: from software vendor to AI-native outcome partner
e4m Staff Aug 12, 2026 12:28 PM
In her new role, Sharan will lead marketing and strategic communications for Athena Infonomics and APLYD, bringing her experience across corporate communications, PR, marketing and brand building
e4m Staff Aug 10, 2026 11:17 AM
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Brij Pahwa Jul 29, 2026 10:26 AM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
NetApp CMO Gabie Boko explains why AI success depends on intelligent data infrastructure, marketing transformation and AI agents rather than hype.
Brij Pahwa Jul 7, 2026 1:29 PM
He has held senior positions at Essence, Omnicom Media Group, Madison and Mindshare
JLL's Adelise Ashdown says AI should drive better marketing, not just faster execution, arguing that empathy, trust and brand distinctiveness will remain the strongest competitive advantages.
Brij Pahwa Jun 29, 2026 1:21 PM
Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
Brij Pahwa Jun 26, 2026 1:33 PM
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Brij Pahwa Jun 26, 2026 1:26 PM
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Brij Pahwa Jun 26, 2026 1:13 PM
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making
Brij Pahwa Jun 26, 2026 12:28 PM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Brij Pahwa Jun 17, 2026 12:08 PM
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
Brij Pahwa Jun 17, 2026 11:23 AM
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences
Brij Pahwa Jun 15, 2026 6:01 PM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
e4m Staff Jun 8, 2026 12:20 PM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
Brij Pahwa May 19, 2026 5:08 PM
Pantina joins gnani.ai from Whatfix, where he was Director-Enterprise Marketing
e4m Staff Apr 18, 2026 5:55 PM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
Prior to joining Microsoft AI, Mallard was with Pinterest as its Global Chief Marketing Officer
e4m Desk Jan 21, 2026 11:20 AM
Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency reach can become counterproductive and reduce conversions
Shantanu David May 19, 2025 8:19 AM
The platform aims to enable faster, more efficient creation of personalized text, images and videos
e4m Staff Sep 27, 2024 1:38 PM