ai-generated
Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news
Imran Fazal Aug 7, 2026 2:27 PM
The meeting is expected to cover content moderation safeguards, AI-generated material, verified accounts and measures to tackle harmful content on Meta’s platforms
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Shantomoy Ray Aug 1, 2026 8:34 AM
Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility
e4m Staff Jul 28, 2026 5:49 PM
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
e4m Staff Jul 16, 2026 7:07 PM
Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield
Imran Fazal Jul 8, 2026 9:30 AM
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
e4m Staff Jun 15, 2026 3:08 PM
This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool
e4m Staff Jun 11, 2026 4:05 PM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 10, 2026 1:12 PM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
Brands that will lead in the AI era are those treating AI as the operating system, say industry heads; AI is now visible in performance optimisation, consumer insights, and creative adaptation
Shantanu David May 15, 2026 8:49 AM
The search giant has quietly deprecated one of SEO's most-used structured data features, signalling a decisive tilt toward AI-driven search over markup-based visibility tactics
e4m Staff May 12, 2026 10:22 AM
Royal Challengers Bengaluru’s M. Chinnaswamy Stadium gets lion silhouette made of red and gold, while Sunrisers Hyderabad’s has roof shaped like phoenix ready to take flight
Vaishnavi Deshpande Mar 18, 2026 1:40 PM
The Red Lab study says that contrary to concerns that AI ads might generate low-intent or curiosity-driven clicks, the research found that quality of engagement remained strong
e4m Desk Feb 12, 2026 10:37 AM
The most shared videos depict Govinda’s Na’vi-style alter ego uttering his well-known comic dialogue, often loosely remembered online as “batti bujha intukle pintukle
e4m Staff Dec 23, 2025 2:42 PM
The court said AI-generated videos, deepfakes or digitally altered content that impersonates Raj Shamani cannot be produced or circulated without his permission
e4m Staff Nov 18, 2025 1:01 PM
New campaign, DermiCool Warriors, reimagines the iconic Dermicool jingle “Aaya Mausam Thande Thande Dermicool Ka” with a setting of a futuristic storytelling
As "thinking" models become increasingly integrated into the creative side of advertising, industry experts question whether fears of AI imperiling creativity are about to be realised
Shantanu David Sep 23, 2024 9:00 AM
The new innovations will enable brands to demonstrate the impact of AI-generated marketing content through real-time experimentation and performance insights
e4m Staff Sep 16, 2024 6:30 PM
Dhaval Gupta, MD, CyberMedia, will talk to Manavdeep Singh, Founder PubLive, about how AI-powered tech is enabling publishers, at IMC on May 3
Shantanu David May 2, 2024 9:00 AM
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Sohini Ganguly Feb 7, 2024 2:24 PM
The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan
e4m Staff Nov 10, 2023 7:10 PM
The social media campaign by the company showcases the limitations of Ai when it comes to creating the perfect burger
exchange4media Staff Jan 20, 2023 3:05 PM