Oreo Turns Red?blur=25

The duo has come together for a unique advertising campaign that’s getting their fans excited

exchange4media Staff 10 hours ago

R Jadeja?blur=25

Jadeja is known for his fitness and healthy lifestyle which perfectly symbolizes the smart electronic's range of smart fitness wearables

exchange4media Staff 14 hours ago


Twitter has also said that it will implement a comprehensive compliance programme to resolve alleged data privacy violations

exchange4media Staff 14 hours ago


Co-founder and CEO Gaurav Munjal has said the ed-tech company will now focus on organic growth channels

exchange4media Staff 16 hours ago


The agency will be responsible for the brand’s traditional media and digital media mandate

exchange4media Staff 16 hours ago

Dilip Yadav?blur=25

In today’s 'PR Outlook for 2022' edition, Dilip Yadav, Founding Partner, First Partners, pens that in this highly dynamic environment, PR practitioners must learn new skills to survive and grow

Dilip Yadav 17 hours ago


Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts

Shantanu David 17 hours ago


While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then

Kanchan Srivastava 17 hours ago


Over 500 hoardings have been put up in key locations in several key markets for the brand

exchange4media Staff 18 hours ago

history tv?blur=25

Rocky Singh and Mayur Sharma set off on new adventures in Uttarakhand

exchange4media Staff 1 day ago


Vishal Srivastava has been elevated as CEO, Kiran Guruswami is now COO, Kaushik Srinivasan will take charge as CCO and Devya Patney has become Chief People & Culture Officer

exchange4media Staff 1 day ago


While the campaign is getting lauded for its stellar media efforts, the overexaggerated insight of retiring a fridge and replacing it with Dunzo is getting cold reactions from the creative world

Mansi Sharma 1 day ago


The actor will be the brand ambassador for the pipes & water tank businesses

exchange4media Staff May 25, 2022 3:55 PM

long-format ad?blur=25

HDFC's ‘Bounce back’ campaign on Disney+ Hotstar has set new records in delivering an emotionally charged messaging as well as demonstrating the success of long-form ad formats with great storytelling

exchange4media Staff May 25, 2022 3:01 PM


The channel launches its new positioning through ‘Apni vibe, apni tribe’ campaign across its key markets

exchange4media Staff May 25, 2022 2:34 PM


Parshad will report to Abraham Varughese, Chief Creative Officer, Digitas India

exchange4media Staff May 25, 2022 11:32 AM


Prior to joining EMotorad, Rettwij was Regional Head - Operations (South) at WATConsult

exchange4media Staff May 25, 2022 10:18 AM


Radio Mirchi and Big FM maintain top spots in Kolkata and Bangalore respectively

exchange4media Staff May 25, 2022 8:34 AM