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The campaign, featuring Southern movie actor Jiiva, will be rolled out throughout the 14th edition of Indian Premier League on Disney Hotstar
exchange4media Staff 1 hour ago
In an emotional approach, the show brings to light the unprecedented situations and its impact on the medical community when the COVID-19 pandemic hit the world
exchange4media Staff 1 hour ago
Conceptualised by The Womb, the film launches the second leg of the brand's ‘Sirf Naam ki Nahi Kaam Ki Degree’ campaign
exchange4media Staff 2 hours ago
Pooja Pathak, Co-Founder & Managing Director, Media Mantra, believes that COVID-19 turned out to be a blessing in disguise for women professionals and has helped in bridging gender gap across sectors
Designed by Ogilvy, the 'E-0 chuno, Khulke Saans Lo' campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods
exchange4media Staff 8 hours ago
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media
From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media
Conceptualized by Ogilvy, the campaign comprises a series of unconventional and humorous ad films that highlight the quality ingredients of Nilon's
exchange4media Staff Apr 10, 2021 7:28 AM
Actor-turned-entrepreneur Shreyas Talpade enters the start-up ecosystem with his own OTT platform which will showcase plays and performing arts exclusively
Mitaksh Jain Apr 9, 2021 6:38 PM
As per the weekly data, Lizol maintained its number one position this week as well
exchange4media Staff Apr 9, 2021 3:53 PM
The platform is carefully developed to bring forth a unique blend of nine emotions, to thereby engage with, entertain and enrich the viewers
exchange4media Staff Apr 9, 2021 2:52 PM
The company has launched their first campaign that shows Virat Kohli in a yellow, Digit’s brand colour, jersey saying that he has switched teams
exchange4media Staff Apr 9, 2021 1:49 PM
The cricketer will feature as the face of the The PanT20 Collection
exchange4media Staff Apr 9, 2021 1:17 PM
The radio station willl give trivia, conduct exciting contests, have an expert panel speaking on the team and players, and give updates on pre or post matches of the team
exchange4media Staff Apr 9, 2021 11:21 AM
The New Jersey-registered company International Media Acquisition Corp plans to raise $200-230 million through an initial public offering (IPO) on Nasdaq within the next 12-18 months
exchange4media Staff Apr 9, 2021 9:52 AM
On digital, the sector witnessed the highest growth of 91% YoY in ad insertions
exchange4media Staff Apr 9, 2021 8:45 AM
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
Mansi Sharma Apr 9, 2021 8:43 AM
Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category
Sonam Saini Apr 9, 2021 8:31 AM
