Amazon-prime
As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad
Kanchan Srivastava May 7, 2026 5:05 PM
Prior to his elevation, Kali Sayak Mukherjee held the role of Creative Marketing Head, Amazon Prime Video India
Her professional journey includes stints at Viacom18, Mondelēz International, Marico, and Vaishnavi Corporate Communications, and others
Prior to this, Sonal Kabi held the role of Director and Head of Marketing at Amazon Prime Video, India
Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry leaders
Pooja Yadav Dec 17, 2025 8:43 AM
Albert Cheng, who previously oversaw the US Prime Video business, will now focus on AI initiatives in entertainment
e4m Staff Aug 30, 2025 9:25 AM
With this collaboration, OTTplay will provide its customers unlimited access to Prime Video’s premium entertainment
e4m Staff Aug 18, 2025 1:07 PM
Gaurav Gandhi, Vice President at Amazon Prime Video, Asia-Pacific & Middle East-North Africa, has shared his views following Prime Video Ads launch in India
While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite of tools; short research window is a concern for others
Shantanu David and Sunidhi Vijay Jun 30, 2025 8:43 AM
While stereotypes, and underrepresentation of women and LGBTQ community persist, many web series and digital films are pushing back with progressive and inclusive narratives, a study finds.
Kanchan Srivastava Jun 5, 2025 8:57 AM
Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off for the value-packed bundle, say experts
Shantanu David May 14, 2025 8:43 AM
A new ad-free option will also be available for an additional fee. This option will be priced at INR 699 per year or INR 129 per month
e4m Staff May 13, 2025 5:32 PM
Prior to this, Varun Malik was with Disney+ Hotstar as Associate Director Content Hotstar Specials
A post on LinkedIn by Amazon Prime Video social media strategist Saumyaa Chitravanshi says that the platform is looking out to collaborate with social media creative agencies in India
e4m Desk Feb 28, 2025 10:49 AM
Prior to this, Keisuke Oishi was the GM/Director of Amazon Music Japan
e4m Desk Jan 22, 2025 12:04 PM
From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy
Soumya Gawri Jan 9, 2025 9:27 AM
Gaurav Gandhi, Vice President, Asia-Pacific & MENA, Amazon Prime Video, has been nominated for the e4m Influencer of the Year 2023 award
Prime Video users took to social media to express apprehensions over steeper subscription bills
Shalinee Mishra Oct 18, 2024 9:25 AM
The current Prime membership fee will remain unchanged for those opting for ads, while pricing details for the ad-free version are yet to be disclosed
e4m Staff Oct 17, 2024 9:34 AM
Prior to this, Vivek Srivastava was with Amazon Prime Video as head - growth & business management
e4m Staff Sep 9, 2024 11:31 AM
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
The brand won 2 golds and 3 silver across categories for its outstanding work and creativity
e4m Staff Aug 23, 2024 10:25 PM
The brand won gold in the ‘Best Banners - Single/ Campaign, Rich Media with or without video’ sub-category
Sources indicate that he is set to join JioCinema as Chief Marketing Officer
e4m Staff Jul 31, 2024 4:37 PM
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Chehneet Kaur Jul 29, 2024 8:52 AM
Prime Video will present exclusive global coverage of 66 regular-season NBA games
e4m Staff Jul 25, 2024 6:31 PM
Prior to this, V Satyavagheeswaran was with Google as Product Marketing Manager
e4m Desk Jul 22, 2024 12:33 PM
#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations
e4m Staff Jun 25, 2024 12:30 PM
Nikhil Madhok joined Prime Video in September 2022 as the Head of Hindi Originals for Prime Video and Amazon Studios
Sonam Saini Jun 21, 2024 3:58 PM
Vivek Srivastava joined Prime Video in February 2022 as Head of Partnerships and was promoted to Head of Prime Video Channels India in 2023
e4m Staff Jun 13, 2024 2:10 PM
The streaming platform bagged 22 metals including 6 golds, 11 silver and 5 bronze metals across categories
e4m Desk May 10, 2024 10:55 AM
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
The quirky ad has been conceptualised by MANJA and produced by Nirvana with Prakash Varma as the director
e4m Staff May 8, 2024 11:52 AM
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
Sonam Saini May 4, 2024 2:03 PM
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
Shantanu David Apr 11, 2024 8:44 AM
Mike Hopkins, Head of Prime Video & Amazon MGM Studios, said during an interaction with Karan Johar that Prime Videos' next 250 million subscribers will come from outside of the US
e4m Staff Mar 19, 2024 5:28 PM
The serial was commissioned by taking inspiration from the Prime Minister's “Azadi Ka Amrit Mahotsav” national campaign
e4m Staff Mar 13, 2024 12:04 PM
Hundreds of elephants go missing every year. Unnoticed. Just like the two from the Times of India logo on this page, reads the print ad to promote Prime Video’s new show ‘Poachers’
e4m Staff Feb 26, 2024 9:10 AM
Gaurav Gandhi, it is believed, will continue to be stationed in Singapore for his APAC role
The company has said the layoffs are needed to prioritise investments for long-term success
e4m Staff Jan 11, 2024 12:36 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra Dec 29, 2023 6:34 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra Dec 29, 2023 4:31 PM
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
e4m Staff Dec 28, 2023 3:59 PM
Ads will first be introduced on Prime Video content in the US, UK, Germany and Canada, in early 2024
e4m Staff Sep 22, 2023 5:26 PM
As per the GroupM South Cinema Audience Behaviour Report, Amazon Prime is the most-used entertainment app across regions
e4m Staff Sep 20, 2023 12:56 PM
Season 2 of the show has Zomato, MG Motors, Bvlgari and Sabyasachi making guest appearances
Tanzila Shaikh Aug 17, 2023 1:33 PM