The week that went by witnessed many new developments in the world of advertising, marketing and media. Among the big news was the elevation of Azim Lalani as COO, brand solutions and convergence at Network18 Digital.
The MRUC released Indian Readership Survey Q3 2019 last week, revealing some key insights about India’s content consumption patterns. Digital emerged as the winner, with the overall media reach growing in this quarter.
The week that went by also witnessed appointments. Jainab Shaikh was roped in to be the Director of Sales at Outbrain. Prior to this, she had been serving as the business head.
Preeta Mathur has been appointed as the Group Creative Director at 82.5 Communications. She was associated with Storytellers for more than a year prior to this.
There was news of departures, with Kaushik Izardar resigning from Asia TV, London as CEO.
There were some mandate wins too. Alphabet Media bagged the India PR mandate for Cambridge Apparels. Origami landed the creative duties of Pure & Sure Organic Foods.
Among other media news was the Supreme Court’s deferral of the TRAI landing page issue to January 2020. TRAI was in the news for other reasons too. The regulatory authority set down the rules for regulating a-la-carte channel pricing with an aim to provide better consumer offerings.
The Ministry of Information and Broadcasting granted licences this week to 11 multi-system operators (MSOs), bringing the total number of registered MSOs to 1616.
Star is set to launch three new channels in February and one in March. And as part of the rebranding exercise, the broadcaster plans to rename Movies Ok as Star Gold 2.
In digital news, Spotify has decided to stop streaming US political ads for now. The move has been described as a “pause” and the music-steaming app may resume ads in the future.
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