‘One needs to keep adapting & evolving at a rapid pace in PR’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Bhagyashree Deole, Assistant Manager - Public Relations, Shemaroo Entertainment, talks about her win & her future in the industry
The exchange4media PR and Corp Comm’s 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30.
The ‘30 Under 30 series’ features the winners who share their experiences, trends they have observed in the domain and where they see themselves in the next five years.
In today’s series, we speak to Bhagyashree Deole, Assistant Manager - Public Relations, Shemaroo Entertainment.
How does it feel to be recognised and honoured for your contribution to the industry?
It feels exciting, exhilarating and elating all at once. There is no better feeling in the world than to be recognised for what you've achieved over the years. When I began my career in the wonderful world of PR, I had no idea where this journey would take me. Looking back today, I feel the universe was always looking after me, pivoting me towards promising avenues. May it be my initial workplaces or the incredibly rewarding stint at Shemaroo, I've been fortunate enough to work at great places with great people! This award is not just about me, it celebrates every mentor, colleague, budding teammate, my partner, my friends, my family and so many more who have contributed to my personal and professional growth. Last but not least, I also know that this wouldn't have been possible without exchange4media, it's the platform they built that encourages me and other people like me to never stop believing in the power of hard work, passion and perseverance.
What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?
Change is the only constant in the PR and Corporate Communications world. One of the things that has changed is the tilt towards authentic endorsements as opposed to celebrity appeal. Digital media has gradually led people to trust personal testimonials and trusted users over superstars. While nothing can replace pure star power when it comes to specific products, brands are now focusing on cultivating genuine communities that can keep growing organically. Secondly, a trend I have been observing is more and more companies embracing a minimalistic, targeted and precision-based PR route, rather than indulging in excess. This is a pattern that is here to stay; many more players will prefer accuracy over abundance when it comes to message delivery. Finally, the importance of short-form storytelling in today’s day and age cannot be underestimated. The quicker and more effectively you convey an idea, the more potential it must go places. Audience attention spans are definitely on the more frugal side, and communication must be modulated accordingly. In the end, I think we learn something new every day in this inspiring field.
What is that one industry lesson/ experience that you will carry with you throughout your career?
"Ambition is the path to success. Persistence is the vehicle you arrive in", this famous quote by Bill Bradley symbolises what I realised at a very nascent stage of my career. To be honest I can’t pinpoint or summarise just one learning that I have gathered in my professional life, there have been many nuggets, some sweet, some bitter, that have made me who I am today. One thing I have discovered about the PR world quite early is that one needs to keep adapting and evolving at a rapid pace. There is literally no place for complacency in this industry. This is something I live by till date, to always place a tab on the future. I have also learnt that one must keep an open mind and open heart to survive in an industry as intense as PR. There will be days when things don't go according to the plan, there will be times when the tide is against you, but in the end, one must never forget, it is all about the big picture. Finally, probably my biggest takeaway in my career has been to never give up and never look behind, while the former will make you stronger the latter will make you think clearer.
Where do you see yourself five years from now?
I would like to grow from an aspiring PR professional to an inspirational industry leader who is unparalleled at ideation, strategy, execution as well as problem solving. I would like to be the sum of every wonderful mentor I have learnt from, a wholesome product of all their attributes, and eventually, I would like to be a similar mentor who plays a pivotal role in many lives. I envision leading a larger team of young talent too. I am also a huge admirer of the startup culture in India, and as I turn into a seasoned professional, I would love to take up an independent advisory role in many of the blooming startups of that era.
Currently, I drive strategic communications, and this is a field I would like to intrinsically discover at a deeper level. In the end, no matter what path I chart in this PR voyage, one thing I want to ensure is that I sail ahead and grow further rather than become satiated and stagnant.
Passing on the knowledge I have collected over the years is something I will actively build towards, and hence, training and development will play a huge part in my professional life. Finally, it’s not just corporate social responsibility but individual responsibility as well to give back, and while I try to do my bit today, in the future I see myself as a person who will make this world a greener place for citizens and make this society a healthier place for women.
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