Rahul Titus moves on from Ogilvy

Rahul Titus, the Ogilvy's Global Head of Influence, has announced his exit from WPP after a 12-year stint, closing a remarkable chapter that began as an intern at Ogilvy Bangalore and culminated in him leading the world’s largest influencer marketing network.

In a LinkedIn post, Titus shared the news of his departure, calling the decision both “scary and exciting.” Over the years, he played a pivotal role in shaping Ogilvy’s influence practice, building a team of over 650 influencer experts across more than 30 markets, and establishing the agency as a global leader in the space.

Under his leadership, Ogilvy Influence grew into a powerhouse, consistently recognised as the most awarded influencer agency worldwide for seven consecutive years. The practice made headlines for taking bold industry-first decisions, including its stance against working with influencers who edit or retouch their images, and the launch of its “Inclusive Influence” framework aimed at ensuring diversity and representation in campaigns.

Titus also spearheaded Ogilvy’s wins at Cannes Lions, with the agency securing the Social & Creator Grand Prix for two years in a row — an achievement that cemented its reputation as a creative leader in influencer marketing.

Reflecting on his journey, Titus thanked several WPP leaders — including Julianna Richter, Laurent Ezekiel, Fiona Gordon, Liz Taylor, Devika Bulchandani, Karen Blackett, and Lindsay Pattison — for their mentorship and support. “The intern who started at Ogilvy Bangalore in India would never have believed this would be his journey,” he wrote.

While Titus has not disclosed his next professional move, he indicated he will take some personal time off before making a decision. His immediate plans include a trek to Everest Base Camp and a series of cycling holidays.

Titus leaves Ogilvy at a time when influencer marketing is at the core of brand strategies worldwide. From scaling influencer expertise globally to helping brands like Unilever, Google, Nestlé, and Mondelez shape their creator partnerships, his contributions have left a significant mark on the industry.

As the influencer economy continues to evolve, all eyes will be on where Titus heads next — a move that is likely to influence how brands and agencies think about creator-led storytelling.