Highlights of IRS 2017

In the 2017 survey, newspapers showed 40% growth and added more than 11 crore readers. Magazines showed a growth of 95% adding 3.8 crore readers

IRS

All eyes are set on the launch of Q1 IRS 2019 data on Friday. As the industry awaits the fresh data, we take a look at the figures that the last IRS in 2017 threw up. 

The last survey results were released on January 18, 2017, after a gap of four data dark years, post-rejection of the earlier edition of IRS by industry stakeholders in 2014. In the 2017 survey, newspapers showed 40% growth and added more than 11 crore new readers. Magazines showed a growth of 95%, adding 3.8 crore readers. 

A major highlight of the survey that year was that it used a new measurement metric—Total Readership (TR)—which captured data over a period of one month, instead of Average Issue Readership (AIR). Also, IRS 2017 mapped variants as a separate entity. The survey of 2017 had the largest ever sample size of 3.20 lakh respondents. 

One of the major trends that emerged in that survey was that the growth of newspaper readership was skewed towards language publications in a few regions. English readership, especially in metros, shrunk in a big way with people reading newspapers online. The readership of Hindi dailies had grown by 45%. English dailies readership grew by 10% and among other languages, the readership of Telugu dailies grew by a whopping 63%. 

Talking about the growth of dailies across language, the survey showed that Oriya had the highest growth in readership of 83% compared to 2014. This was followed by the Telugu language that saw a growth of 63% in its readership. Among other languages, Urdu saw a growth of 53%, Pubjabi 51%, Gujarati and Kannada 45% each and Tamil 41%. 

Here are some other highlights of the 2017 reports: 

Top 20 dailies (All languages-excluding variant)
1.    Dainik Jagran
2.    Hindustan
3.    Amar Ujala
4.    Dainik Bhaskar
5.    Daily Thanthi 
6.    Lokmat
7.    Rajasthan Pratrika
8.    Malayala Manorama (Daily)
9.    Eenadu
10.    Prabhat Khabar
11.    The Times of India
12.    Ananda Bazar Patrika
13.    Punjab Kesari
14.    Dinakaran
15.    Mathrubhumi
16.    Gujarat Samachar
17.    Dinamalar
18.    Daily Sakal
19.    Sandesh
20.    Patrik

Top 20 dailies (Regional)  
1.    Daily Thanthi 
2.    Lokmat
3.    Malayala Manorama (Daily)
4.    Eenadu
5.    Ananda Bazar Patrika
6.    Dinakaran
7.    Mathrubhumi
8.    Gujarat Samachar
9.    Dinamalar
10.    Daily Sakal

Top 10 dailies by languages 

HINDI
1.    Dainik Jagran
2.    Hindustan
3.    Amar Ujala
4.    Dainik Bhaskar
5.    Rajasthan Patrika
6.    Prabhat Khabar
7.    Punjab Kesari
8.    Patrika 
9.    Navbharat Times
10.    Nai Dunia

ENGLISH
1.    The Times of India
2.    Hindustan Times
3.    The Hindu English
4.    The Economic Times
5.    Mumbai Mirror
6.    The Indian Express
7.    The Telegraph
8.    The New Indian Express
9.    The Tribune
10.    Deccan Chronicle

Top 10 magazines- Excluding Variants 

1.    India Today English 
2.    India Today Hindi 
3.    Samanya Gyan Darpan Hindi
4.    Vanitha Malayalam
5.    Pratiyogita Darpan Hindi
6.    Meri Saheli Hindi
7.    Saras Salil Hindi
8.    Bal Bhaskar
9.    General Knowledge Today
10.    Champak

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