irs-2017
Print?blur=25

A comparison of figures from both the readership surveys shows that Internet and Print have complimented each other to grow further

Tasmayee Laha Roy May 3, 2019 8:30 AM

IRS?blur=25

In the 2017 survey, newspapers showed 40% growth and added more than 11 crore readers. Magazines showed a growth of 95% adding 3.8 crore readers

exchange4media Staff Apr 26, 2019 8:57 AM

?blur=25

The MRUC has an ambitious plan of increasing its sample size to 3, 60,000, from 3,30,000, in the next survey, and is believed to be struggling with funds against non-payment by subscribers and objections from publishers on the questionnaire

Naziya Alvi Rahman Jul 9, 2018 8:59 AM

?blur=25

The Purie's are optimistic about the magazine space gaining strength as India Today has become the second most read English publication after TOI as per IRS 2017

Neeta Nair Feb 15, 2018 8:58 AM

?blur=25

For a brand like Suzuki which dedicates around 30 per cent of its annual marketing spends on Print medium, the IRS 2017 findings have clearly come as a shot in the arm. Sajeev Rajasekharan, executive vice-president for sales and marketing at Suzuki Two-wheelers talks about what changes and where the status-quo is maintained as far as the brand’s marketing mix is concerned

Neeta Nair Feb 5, 2018 8:55 AM

?blur=25

The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help marketers gain more options for advertising in the emerging markets beyond the metros (Tier 2, 3, etc,) says Shriyan

Naziya Alvi Rahman Feb 1, 2018 1:32 PM