irs-2017

The MRUC has an ambitious plan of increasing its sample size to 3, 60,000, from 3,30,000, in the next survey, and is believed to be struggling with funds against non-payment by subscribers and objections from publishers on the questionnaire

Naziya Alvi Rahman 09-July-2018

The Purie's are optimistic about the magazine space gaining strength as India Today has become the second most read English publication after TOI as per IRS 2017

Neeta Nair 15-February-2018

For a brand like Suzuki which dedicates around 30 per cent of its annual marketing spends on Print medium, the IRS 2017 findings have clearly come as a shot in the arm. Sajeev Rajasekharan, executive vice-president for sales and marketing at Suzuki Two-wheelers talks about what changes and where the status-quo is maintained as far as the brand’s marketing mix is concerned

Neeta Nair 05-February-2018

The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help marketers gain more options for advertising in the emerging markets beyond the metros (Tier 2, 3, etc,) says Shriyan

Naziya Alvi Rahman 01-February-2018