fifa-world-cup
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that FIFA WC gives Zee a powerful platform to deepen audience engagement & attract premium advertisers
Ganapathy Viswanathan Jun 3, 2026 3:22 PM
Guest Column: Marketing veteran Shubhranshu Singh shares how the timings for the FIFA World Cup could not be better because the times could not be worse
Shubhranshu Singh Jun 3, 2026 10:40 AM
Zee will bring 39 FIFA events to Indian audiences between 2026 and 2034
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM
Valvoline Global will engage fans through various creative retail and experiential activations in the build-up to the global event
e4m Staff May 30, 2025 12:16 PM
'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino
e4m Staff Dec 23, 2024 9:32 AM
Star Sports’ auction coverage was viewed by more than 50 million, with overall consumption 10% higher than the 2021 mini-auction
exchange4media Staff Jan 9, 2023 10:28 AM
Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for its FIFA association
Tanzila Shaikh Dec 21, 2022 9:31 AM
Over 110 million viewers watched the entire tournament on digital
exchange4media Staff Dec 19, 2022 5:00 PM
According to media reports, Padukone will be flying to Qatar to be a part of the tournament's finale on December 18
exchange4media Staff Dec 6, 2022 2:36 PM
MTV Hustle 2.0's MC Square, along with Srushti Tawde and Paradox starred in the spoof of the Bollywood classic Mughal-e-Aazam
exchange4media Staff Nov 29, 2022 3:45 PM
Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA
exchange4media Staff Nov 28, 2022 7:52 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 24, 2022 8:38 AM
The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right
exchange4media Staff Nov 22, 2022 12:43 PM
The brand has roped in Indian women’s footballer Sweety Devi for the same
exchange4media Staff Nov 22, 2022 12:30 PM
The exclusive collection flaunts the metallic plate with FIFA World Cup Qatar logo on it
exchange4media Staff Nov 18, 2022 12:49 PM
Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI and Spartan Poker come on board as ‘presented by’ partners
exchange4media Staff Nov 9, 2022 9:03 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 15, 2022 7:42 AM
The network is seeking Rs 30-35 crore for co-presenting sponsorship and Rs 20-25 crore for associate sponsorship, say media planners
Javed Farooqui Oct 14, 2022 9:06 AM
Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup
exchange4media Staff Oct 12, 2022 10:57 AM
The tournament will be played from October 11 to 15 as a lead-up to the FIFA World Cup 2022
exchange4media Staff Oct 6, 2022 6:07 PM
Viewers will also have access to other curated content around the tournament
exchange4media Staff Oct 6, 2022 8:22 AM
The dairy co-op had announced the association through a topical ad
exchange4media Staff Oct 3, 2022 1:38 PM
Dream Theatre has also been granted the rights to FIFA Under 17 Women’s World Cup 2022, FIFA World Cup 2026, and FIFA U-20 World cup Indonesia 2023
exchange4media Staff Oct 3, 2022 10:58 AM
The ‘QR to Qatar’ film includes a digital integration of a QR Code that takes the consumer to a live raffle to win prizes
exchange4media Staff Sep 21, 2022 1:29 PM
The campaign, featuring Lionel Messi, Neymar Jr. and Raheem Sterling, has been launched in more than 70 countries, the most in the brand’s 146-year history
exchange4media Staff Sep 17, 2022 7:52 AM
As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans
exchange4media Staff Sep 9, 2022 2:30 PM
Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales
Through this partnership, vivo will leverage its rights to the emblem and official brand identities
exchange4media Staff May 12, 2022 1:17 PM
While the mega football tournament’s record viewership and value is sure to expand Byju’s global standing, FIFA will also expand its footprint in South Asian countries, opine industry experts
Kanchan Srivastava Mar 25, 2022 8:32 AM
As part of the partnership, the edTech firm will leverage its rights to the football event's marks, emblem, and assets to connect with football fans around the world
exchange4media Staff Mar 24, 2022 3:13 PM
The network clinched the deal for Rs 450 crore, outbidding some of its biggest competitors
exchange4media Staff Sep 11, 2021 8:11 AM