Twitter reacts to #KarnatakaElection with 3 million mentions

Among the parties, BJP garnered 51% of the share of voice on Twitter while Congress took 42%, and Janata Dal (Secular) had 7% of the mentions.

e4m by exchange4media Staff
Updated: May 17, 2018 8:52 AM

Twitter saw more than 3 million mentions in relation to the #KarnatakaElections2018 over the past three week (from Apr 25 - May 15, 2018).

From breaking news to behind the scenes action, political parties, candidates and citizens sparring over hot election topics, Twitter emerged as the best place to catch all the action on the recently concluded #KarnatakaElections2018.

Despite the fact that the elections occurred in one state, discussions on Twitter were vibrant all over the country and even overseas.

See link for full heat map:

According to Twitter India, throughout the campaigning phase of the Karnataka elections, politicians and parties took to Twitter to regularly communicate with people all over India.

Among the parties, it was a close fight in Karnataka as BJP (@BJP4Karnataka) garnered 51% of the share of voice on Twitter while Congress (@INCKarnataka) took 42%, and Janata Dal (Secular) had 7% of the mentions.

Prime Minister Narendra Modi (@narendramodi) emerged as the most mentioned personality during the course of #KarnatakaElections2018 on Twitter, while former Karnataka Chief Minister Siddaramaiah (@Siddaramaiah) emerged as the most mentioned candidate on Twitter.


While the political leaders and parties were active, Twitter users also participated in dynamic conversations around the Karnataka elections with relevant hashtags and retweets. #KarnatakaVerdict emerged as the most talked about election-related topic in the past 24 hours. The most used hashtag across the elections from Apr 25 - May 15, 2018 was #KarnatakaElections2018.

Top 5 hashtags related to #KarnatakaElection:


Top 10 Retweeted Tweets in relation to the Karnataka elections:











Talking about the trends, Mahima Kaul, Head of Public Policy & Government, Twitter India, said, "Twitter is where political conversations happen and where you can see all sides of a conversation when it comes to elections. Candidates and political parties have been responding to each other directly on Twitter, while voters have had a front-row view to digital campaigning in this state election. Over the past few weeks, our data shows more than three million Tweets related to the Karnataka elections, making it one of the most talked-about state elections on Twitter.”

Launching several initiatives for Indians to provide real-time updates on the campaign trail, connect voters to politicians on the most important election issues, and to have their voices heard during the #KarnatakaElections2018, Twitter gave front-row access to users in India and across the world to see every side of the conversations.

Apart from the elections voting emoji, a special event called #ElectionsOnTwitter was held in partnership with civil societ organizations @AshokaIndia and @BPACofficial and media partners @thenewsminute @CNNnews18 and @News18Kannada.

The first panel discussed ‘News From the Ground’ what journalists Dhanya Rajendran (@dhanyarajendran), Editor News Minute; DP Satish (@dp_satish), Senior Editor, News 18; Vasanthi Hariprakash (@vasanthihari), Roaming Editor, Pickle Jar; and Gautham Machaiah (@GauthamMachaiah), senior journalist picked up through their reporting across Karnataka.


The second panel was moderated by Artika Raj (@ArnikaRaj), Social Impact Communications; Ashoka India, who asked “What Drives the Urban Vote?” Panelists were Ashwin Mahesh (@ashwinmahesh), Columnist; Meera K (@meerak), Citizen Matters co-founder and editor of Citizen Matters, and Bharath Palavalli (@bharathmp) of FOVLabs.


The third panel looked at Electoral Activism and was moderated by Revathy Ashok (@RevathyAshok), CEO-B-PAC. The panelists included Santosh Hegde, Former Judge, Supreme Court of India; Anjali Saini (@anjali_WFR) of Whitefield Raising, and R J Smitha (@MirchiRJSmitha), Radio Mirchi.

 The final session, ‘Digital Tsunami’, moderated by Mahima Kaul, Head-Public Policy and

Govt, Twitter India @misskaul, included young digital leaders: Tejasvi Surya (@tejasvi_surya), Head, BJP Youth Wing, Karnataka; Aishwarya Mahadev (@aiyshmahadev), State Coordinator, Karnataka-AICC Research Department and MC Abbas (@MCABBAS), AAP candidate. They talked about the long term impact they are going to have on digital campaigning and the election cycle.


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