Facebook to provide WHO with ‘as many free ads as they need’ to quell coronavirus rumours

CEO Zuckerberg confirmed the move through a post on his Facebook page

e4m by exchange4media Staff
Updated: Mar 5, 2020 12:00 PM
Facebook

Facebook CEO Mark Zuckerberg has announced that the social media giant will provide World Health Organization (WHO) with free ad slots. The objective is to prevent the misinformation about COVID-19 or coronavirus.

Zuckerberg made the announcement through a Facebook post on March 4. To quell rumours about coronavirus and to disseminate timely information, the social media giant will be working closely with national ministries of health and organisations like WHO, Centers for Disease Prevention & Control (CDC) and UNICEF, said the CEO through his post.

As part of the endeavour, WHO will receive as many free ads as they need to improve their coronavirus response along with other support. He also wrote that they will give support and millions more in ad credits to organisations that will be working with health experts to provide any help required.

With over 92,000 confirmed cases and more than 3,000 deaths, governments are mobilising their coronavirus response to curb its spread. Health care organisations and governments are also grappling with the rampant spread of misinformation and hoaxes about the virus.

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