Screenage: 95% users say Snapchat makes them happy: Dante DiCicco
DiCicco, Head-International Expansion at Snapchat, says over 200 million people use the app every day to express themselves
An average of 10 billion videos are watched on Snapchat every day, said Dante DiCicco, Head- International Expansion at Snapchat, at exchange4media Screenage 2019, a mobile marketing conference.
DiCicco was speaking on the future of mobile storytelling, AR videos and the importance of real friends.
Today, there are more places to connect than ever. But place for a real friend is another story. SnapChat is a place for real friends. It is why on an average, over 200 million people use it every day to express themselves, said DiCicco.
“On an average, Snapchatters create 3.5 billion snaps a day, and 10 billion videos are viewed on our app daily. GenZ and the millennials get it. In the US, Snapchat reaches 75 per cent of all the 13-34 year olds. We reach 90 per cent of all 13-24 year olds,” said DiCicco.
He continued, “On an average, Snapchatters spend over 30 minutes on the app daily because they are with real friends. 95 per cent of the users say the app makes them happy. That’s a unique differentiator from other social media platforms. Whether you are looking for massive reach, innovative formats, unique audiences or brand safety, Snapchat has everything you need.”
Speaking on the power of the Snap camera, DiCicco said, “A picture is worth a thousand words. Visual power of camera can have utility purpose and can also be very fun. All in one place.”
He elaborated it with examples of video location technologies.
“Today, we are associated with 40 publishers in India to produce premium content,” he said.
Talking further, he said, “We are very much the leader in mobile storytelling in Augmented Realty,” said DiCicco.
“We changed the way people discovered new cars and turned the world into a showroom with the power of Augmented Realty. Snapchat and BMW created world's first product trial lens from SnapAds. Users could swipe to unlock the lens. Users spent an average of 54 seconds exploring the new BMW X2, playing and customising. And 1 in 4 saved or shared the experience,” said DiCicco.
“BMW X2 lens changed the way people think about product lens, proving that play in the future of trial,” he concluded.
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