Coca-Cola India has come up with a unique initiative for its energy drink Burn. Christened ‘Burn Curate’, this initiative seeks to provide an opportunity for young students of fashion designing to show their creative abilities. The winning design will be displayed at the Wills India Fashion Week (WIFW) - March 2010 Season across five days and will be entitled to a cash prize of Rs 50,000
Telecom operator Aircel, which claims to have a subscriber base of over 35 million, and INQ Mobile have announced the launch of a first-of-its-kind dynamic Social Mobile INQ Chat 3G and INQ Mini 3G, which offer a vibrant social experience and keeps one connected with one’s friends and family 24x7. INQ on Aircel claims to offer the best Facebook and Twitter experience as it is deeply integrated in one’s phone. “It’s not Facebook ‘on’ your phone, but its Facebook ‘in’ your phone, the application is always on and always connected,” states a company release.
This week, Sandeep Bamzai delves into the murky world of telecom licencing. He cites the peculiar case of CBI investigating the role of the country’s number one lobbyist in the award of a Unified Access Services telecom license to Unitech in 2007-08. But the rabbit hole goes far deeper than first thought.
The One Club has announced the initial line-up for the second annual Creative Week, which will take place in New York City from May 10 to May 16, 2010. Creative Week is a celebration of creativity in advertising, design, digital media and the arts. Creative Week NYC events can be registered at www.creativeweeknyc.org.
The FICCI-KPMG report released on the inaugural day of FICCI Frames 2010 paints an optimistic picture for the Indian Media and Entertainment (M&E) industry. According to the report, this industry is projected to grow at a compound annual growth rate (CAGR) of 13 per cent to reach a size of Rs 1,091 billion by 2014.
With more and more regional languages being introduced in competitive exams in various states, ‘Pratiyogita Darpan’, a general knowledge and current affairs magazine, plans to expand its base in regional language publication. Mahendra Jain, Editor-in-Chief, Pratiyogita Darpan, shares the magazine’s plans and also the scope for GK magazines.
Indian Premier League has managed to reach every nook and corner of the country, including the usually considered to be remote North-East. Leading the spread there are the region’s FM radio stations with several on-air and on-ground activities. With a lot of supporters of Kolkata Night Riders in the North-East, Nine FM and Radio Misty are helping the IPL franchise further strengthen its fan base here.
FICCI Frames 2010 kicked off with a full house on March 16, 2010, and much of the credit for that can be given to the eminent speakers that sat on the stage for the inaugural session. The feel of Frames was unshakeable and nothing seemed different. There was a sense of déjà vu – you were there, you had done that. And yet, FICCI Frames manages to look as important as ever.
FICCI Frames is rarely known for engaging the advertising community. Yet this year, the event saw none other than WPP’s CEO, Sir Martin Sorrell, as the Keynote speaker of the day. In typical Martin Sorrell style, the advertising visionary divided his address in points to give his view on why he was bullish on the communication services or marketing services industry.