Aircel partners with ‘INQ’ in India to offer an eclectic social mobile experience

Telecom operator Aircel, which claims to have a subscriber base of over 35 million, and INQ Mobile have announced the launch of a first-of-its-kind dynamic Social Mobile INQ Chat 3G and INQ Mini 3G, which offer a vibrant social experience and keeps one connected with one’s friends and family 24x7. INQ on Aircel claims to offer the best Facebook and Twitter experience as it is deeply integrated in one’s phone. “It’s not Facebook ‘on’ your phone, but its Facebook ‘in’ your phone, the application is always on and always connected,” states a company release.

e4m by exchange4media Staff
Updated: Mar 17, 2010 9:37 AM
Aircel partners with ‘INQ’ in India to offer an eclectic social mobile experience

Telecom operator Aircel, which claims to have a subscriber base of over 35 million, and INQ Mobile have announced the launch of a first-of-its-kind dynamic Social Mobile INQ Chat 3G and INQ Mini 3G, which offer a vibrant social experience and keeps one connected with one’s friends and family 24x7. INQ on Aircel claims to offer the best Facebook and Twitter experience as it is deeply integrated in one’s phone. “It’s not Facebook ‘on’ your phone, but its Facebook ‘in’ your phone, the application is always on and always connected,” states a company release.

“We believe the Indian youth want it all, and why not? They want an upmarket product, from a brand that understands their point of view, at a price that’s within their grasp. That’s INQ,” said Frank Meehan, Chief Executive and Founder, INQ Mobile.

He further said, “Aircel is a progressive operator with a track record in innovating, so they were the right partners for us in India. They see the future and know that for the bulk of India’s youth, the centre of their Internet experience will be on mobile.”

Gurdeep Singh, COO, Aircel, commented, “We at Aircel have consciously focused on VAS, which is the future of telephony, to be able to provide our consumers a rich and valuable experience and introduce to them a world of possibilities on their mobile. Today’s youth is charged, wants to multi-task and stay connected all the time with convenience. We are completely in sync with INQ’s philosophy and devices, which are built with the Internet at the core for a new generation with a different attitude to communication. That means a never before, rich and authentic Facebook, Twitter and email experience, along with Aircel innovations.”

INQ Chat 3G phone features easy to use widgets such as Cricinfo, Google search, Weather and Facebook. It integrates Facebook friends’ list with one’s phone contacts. Tweets and Facebook messages are in the phone’s inbox and scroll on the home screen, offering a rich social networking experience. One can also directly upload pictures to Facebook with the phone’s camera.

INQ Chat 3G and INQ Mini 3G phones will be available in 55 cities and will be sold from Aircel retail outlets. The INQ Chat 3G is priced at Rs 7,599, while the INQ Mini 3G is priced at Rs 5,399.

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