Top 10 ads that India watched in Q1 2018: YouTube Leaderboard

From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent of the watch time.

e4m by exchange4media Staff
Published: May 1, 2018 8:55 AM  | 3 min read


YouTube released the Q1’18 India Ads Leaderboard, a list of the top ads and promoted videos that the Indian audience consumed during the first quarter of the year. These 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent of the watch time. Cumulatively, the top 10 ads clocked 190 million views. 
Here are the top 10 most viewed ads of Q1 2018 on YouTube:

Tata Motors
#1 Reach for a dream| #chasethesupermoon
The unique campaign rides on once in a lifetime celestial concurrence witnessed after 150 years. In the TVC, ‘Reaching for the moon’ was used as a symbolic depiction of people in different Tata Motors’ vehicles chasing a massive moon on the horizon and finally reaching up to it as their aspirations, which garnered the brand up to 46 million views.

#2 Earn 100 per cent cashback on all your medicine purchases.
Netmeds video titled 'Earn Flat 100 percent cashback on all your medicine purchase' has clocked more than 34 million views till now.

Levi’s India

#3 Levi’s "Circles" Commercial l Bhangara
The spot celebrates the brand’s individuality and connectedness through music, dance, and how unity and individuality come alive. The ad has fetched the brand 24 million views.

Oppo Mobile India
#4 OPPO F5 Sidharth Limited Edition 
With Sidharth Malhotra and Kriti Kharbanda, the ad showcases the entire story behind #OPPOF5 and how it acts as the companion you need to pursue your dreams #CaptureTheRealYou. It has clocked 18 million views till now.

Cadbury Silk

#5 Cadbury Silk Valentine's Day #PopYourHeartOut
The ad shows a girl having a Cadbury Silk in her bag. She is sitting right across her boyfriend in a coffee shop. The boy spots the chocolate and wants to have it. The girl notices it, takes it out of her bag, pops out the heart and gives it to the boy. It has garnered 17 million views.

Pepsi India
#6 The Adventures of Hunny and Choocha #KyunSookheSookheHi

The brand roped in the Fukrey characters Choocha, Hunny and Laali. It shows Choocha craving for a samosa while sitting in a moving train. His buddy Hunny manages to get him a plate just in time but forgets to get a Pepsi along with it. This one has fetched them 18 million views.

Lux India
#7 Fans of each other, fans of new Lux

Lux's new ad titled 'Fans of each other, fans of New Lux,' rides on the wave by roping in stars like Alia Bhatt and Kareena Kapoor to engage the consumers and this has garnered them around 14 million views.

Dettol India
#8 Growing Up Needs Dettol

The TVC shows how when kids grow up to be more responsible, you need the strong protection of #Dettol to protect them against more than 100 illness-causing germs and has clocked 13 million views.

Mountain Dew India
#9 The Mountain Within

Based on the true story of Arjun Vajpai’s attempt of Mt. Cho Oyu, Mountain Dew's 2018 commercial salutes the spirit of risk-taking and has garnered more than 13 million views on YouTube.

VGuard Online

#10 V-Guard Inverter TVC

Introducing, the IoT enabled Inverter from V-Guard, the ad shows how you can control it using your smartphone because the brand has put the power where it belongs, in your hands, and has received up to 3.7 million views.

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