Halfway through: Here are the most viewed ads of this IPL season
The ads have been picked up on the basis of their YouTube viewership
Over the years, Indian Premium League (IPL) has become India’s richest sporting tournament and brands try everything to encash the opportunities offered by its huge viewership. While the high-octane cricketing action & power-packed entertainment is one part of IPL, the other part is advertisements, many of which are specially created by the brands for IPL season. The long format of IPL gives advertisers an opportunity to harness it completely. However, of these scores of ads created every year for IPL, only few manage to strike a chord with the viewers and win their love. As per media reports, 219 million viewers streamed the league this year on Hotstar within the first three days itself.
We take a look at some of the most viewed ads of this IPL season so far on YouTube:
Like last year, this time also, MMT launched two ad campaigns with brand ambassadors Ranveer Singh and Alia Bhatt. The campaign aims to reach out to consumers with the benefits of online hotel booking on MakeMyTrip - be it for leisure or business travel. The ad campaign delivers clear message of reliability and perks of booking hotels online over all other means of travel booking.
The ads have got 24,112,012 and 18,780,348 views respectively.
The online food delivery platform successfully brought out the connect between cricket and food through ‘what a delivery’ campaign last year. This year as well, Swiggy is telling consumers to enjoy the cricketing action while it takes care of all their food needs. For this season, the brand has released films based on every-day situations, and viewers are loving them.
In one of the ads, two roommates argue over who will cook as both are hooked on to TV watching cricket. As no one agrees to enter the kitchen, they turn to Swiggy to order food. The ad has 37,167 views on YouTube so far.
The second ad showcases the story of an elderly couple. The husband, instead of inviting just two friends as was planned, invites all his school friends over to watch a match. Finding it difficult to serve so many unexpected guests, the wife orders food for everyone on Swiggy. This video too has caught the attention of the audience with 18,511,201 views on YouTube.
For the first time ever in IPL, Dream 11 has come up with an integrated marketing campaign. The tagline says, ‘Ye Game Ye Game Hai Mahaan’. They have launched six films in six languages. The ad campaigns, crafted by Tilt Solutions, capture the spirit of cricket fans in diverse situations and also feature Dream11's brand ambassador MS Dhoni. The plots of the films will make every sports fan smile with nostalgia as they creatively attempt to establish the brand’s belief of immersing every fan in his/her favourite sport.
The films are about not only celebrating the victories of the cricket greats but also the everyday unsung heroes, and how both of these together make cricket such a great game.
The #DimaagSeDhoni film shows how sports fans from diverse backgrounds playing on Dream11 use in-depth research, sports knowledge and skill just, like MS Dhoni, to choose their best team. It has got 148,283 impressions on YouTube.
Their other film ‘let there be light’ has garnered 55,321,836 views on YouTube.
ESPNcricinfo recently unveiled their 4-part film campaign that aims to unite cricket lovers. With the tagline ‘Bhoot cricket ka’, ESPNcricinfo aims to connect with cricket crazy fans, blurring geographical and cultural boundaries. The campaign builds on the momentum from ESPNcricinfo’s previous campaign #CricketsBiggestFanclub, by taking ‘fan-dom’ to its next level: obsession bordering on the paranormal.
It aims to strike a stronger chord with the younger audience of 15-25-year-olds. The films have been presented with an eerie tone in everyday environments where people experience paranormal moments.
While the first video of the campaign has been watched 221,017 times on YouTube, the second has 570,860 views.
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