Focus 2011, the 5th global summit on media and entertainment in India, organised by Assocham, got off to a start in the National Capital on a day of heavy rains. Speakers at the day-long seminar put the spotlight on the transition from Analogue to Digitisation and the key challenges in this transition.
Zee Café and Zee Studio, the English channels from Zee Network, have adopted a new look to appeal to a larger set of audience. The change in the logo is coupled with a change in the content with the introduction of new shows. This is in keeping with the channels gearing up to meet increasing competition in the genre.
Zee Network had added yet another channel to its bouquet of offerings with the launch of an Urdu channel – Zee Salaam. While the channel has already been launched, not much activity in terms of marketing has been seen to support the launch. exchange4media spoke to some media planners to get their views on the launch of Zee Salaam.