Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs

Javed Farooqui Oct 20, 2022 8:48 AM

Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country

Javed Farooqui Oct 18, 2022 8:59 AM

In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts

Javed Farooqui Oct 6, 2022 8:19 AM

Robert Kyncl, Chief Business Officer, YouTube, also noted in Q2 2021, the platform paid more to creators and partners than in any quarter in its history

exchange4media Staff Aug 6, 2021 2:03 PM

Tips will licence its large catalogue of songs to YouTube Shorts

exchange4media Staff May 17, 2021 1:46 PM

YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India

exchange4media Staff Jan 27, 2021 1:55 PM

The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next

exchange4media Staff Sep 15, 2020 10:33 AM