youtube-shorts
With recent updates favouring original creator signals and limiting visibility for reposts and similar content, platforms have moved away from rewarding volume and now reward quality and uniqueness
Shalinee Mishra May 21, 2026 8:51 AM
The new feature gives creators direct access to exclusive Shorts templates, transitions and more
The new addition is part of YouTube’s broader initiative to prevent excessive screen time among its users
SaaS companies are investing in OOH and storytelling to build memorability and trust with many taking to AI paid campaigns, LinkedIn marketing and other digital channels
Pooja Yadav Sep 25, 2025 9:02 AM
Emerging local players like Flick TV, Reelies, and ReelSaga seek to compete with Instagram and YouTube shorts, brands are taking note
Kanchan Srivastava Jun 17, 2025 8:19 AM
Industry experts weigh in on the implications of the new update noting that it could enhance user engagement and allow creators to focus on storytelling but may also compromise virality
Shantanu David Oct 22, 2024 8:32 AM
Set to roll out on October 15, this update, along with a suite of new features, opens up fresh avenues for content creation and audience engagement on the platform
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
Shantanu David Aug 30, 2024 9:16 AM
YouTube CEO Neal Mohan said that the platform commits to democratizing access to AI
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
Javed Farooqui Oct 20, 2022 8:48 AM
Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country
Javed Farooqui Oct 18, 2022 8:59 AM
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
Javed Farooqui Oct 6, 2022 8:19 AM
Robert Kyncl, Chief Business Officer, YouTube, also noted in Q2 2021, the platform paid more to creators and partners than in any quarter in its history
exchange4media Staff Aug 6, 2021 2:03 PM
Tips will licence its large catalogue of songs to YouTube Shorts
exchange4media Staff May 17, 2021 1:46 PM
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India
exchange4media Staff Jan 27, 2021 1:55 PM
The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next
exchange4media Staff Sep 15, 2020 10:33 AM