The brand’s 10th anniversary celebrations saw 2,894 people posting pics of them eating noodles on FB within an hour

exchange4media Staff Sep 22, 2020 2:25 PM


A digital collage of brand ambassador Dhoni was created using his pics shared by his fans

exchange4media Staff Jul 7, 2020 10:43 AM

MS Dhoni for Yippee Noodles?blur=25

The company has ramped up production to ensure supply that will help meet increasing consumer demand

exchange4media Staff May 4, 2020 4:48 PM

ITC Sab Saath Badhein?blur=25

Conceptualised by Ogilvy, the campaign comprises a series of four TVCs highlighting ITC’s rich bouquet of world-class Indian brands

exchange4media Staff Jul 6, 2019 9:16 AM


Following the week, it will be distributed to all other e-commerce portals, modern and general trade stores nationwide

exchange4media Staff Nov 16, 2018 8:48 AM

Guest Column: Brand and branding opportunity, and brand responsibility in a disturbed market: Adve Srinivasa Bhat?blur=25

Yippee had a huge market opportunity on hand with the Maggi packs going off the racks and for some good time, with the ban on its production and supplies, observes management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Sep 17, 2015 8:14 AM

After Maggi row, Yippee Noodles launches educational campaign assuring safety of the product?blur=25

TV and digital ads have been launched by the brand to eliminate fears of safety in the minds of customers, including 'You Ask We Answer' TVC, where customers with any queries can either give a call at the toll free number or log on to the company's website

Sarmistha Neogy Aug 19, 2015 8:07 AM

Is HUL's pre-emptive step to withdraw Knorr the right move??blur=25

Following Maggi crisis, HUL has been quick to exercise caution and immediately recall Knorr products, till the time it gets an approval from FSSAI

Sarmistha Neogy Jun 12, 2015 8:41 AM

Paytm ties up with ITC’s YiPPee! Noodles in a Rs 250-crore deal?blur=25

Upon purchasing a pack of YiPPee! Noodles priced between Rs 5 to Rs 40, the buyer gets a Paytm coupon of the same value inside the pack. The companies will launch a co-branded TVC designed by Ogilvy & Mather

exchange4media Staff Oct 8, 2014 2:59 PM

Sunfeast Yippee on OOH blitz for new Chinese Masala variant?blur=25

ITC banked on high visibility and giant sized billboards to create buzz about the new launch. The campaign was executed by OMI, a division of Laqshya Group

exchange4media Staff Jun 4, 2013 6:24 PM