yippee
The brand’s 10th anniversary celebrations saw 2,894 people posting pics of them eating noodles on FB within an hour
exchange4media Staff Sep 22, 2020 2:25 PM
A digital collage of brand ambassador Dhoni was created using his pics shared by his fans
exchange4media Staff Jul 7, 2020 10:43 AM
The company has ramped up production to ensure supply that will help meet increasing consumer demand
exchange4media Staff May 4, 2020 4:48 PM
Conceptualised by Ogilvy, the campaign comprises a series of four TVCs highlighting ITC’s rich bouquet of world-class Indian brands
exchange4media Staff Jul 6, 2019 9:16 AM
Following the week, it will be distributed to all other e-commerce portals, modern and general trade stores nationwide
exchange4media Staff Nov 16, 2018 8:48 AM
Yippee had a huge market opportunity on hand with the Maggi packs going off the racks and for some good time, with the ban on its production and supplies, observes management consultant Adve Srinivasa Bhat
Adve Srinivasa Bhat Sep 17, 2015 8:14 AM
TV and digital ads have been launched by the brand to eliminate fears of safety in the minds of customers, including 'You Ask We Answer' TVC, where customers with any queries can either give a call at the toll free number or log on to the company's website
Sarmistha Neogy Aug 19, 2015 8:07 AM
Following Maggi crisis, HUL has been quick to exercise caution and immediately recall Knorr products, till the time it gets an approval from FSSAI
Sarmistha Neogy Jun 12, 2015 8:41 AM
Upon purchasing a pack of YiPPee! Noodles priced between Rs 5 to Rs 40, the buyer gets a Paytm coupon of the same value inside the pack. The companies will launch a co-branded TVC designed by Ogilvy & Mather
exchange4media Staff Oct 8, 2014 2:59 PM
ITC banked on high visibility and giant sized billboards to create buzz about the new launch. The campaign was executed by OMI, a division of Laqshya Group
exchange4media Staff Jun 4, 2013 6:24 PM
