ITC’s Sunfeast YiPPee carves Guinness World Record
The brand’s 10th anniversary celebrations saw 2,894 people posting pics of them eating noodles on FB within an hour
Sunfeast YiPPee! recently commemorated its 10th anniversary. The brand invited consumers on its Facebook event page to capture and share their YiPPee! noodle eating moments.
In doing so, the activity translated into achieving a GUINNESS WORLD RECORDS® title for ‘Most photos of people eating noodles uploaded to Facebook in one hour’. All participants will also be receiving a memorabilia in the form of an official letter of participation by Guinness World Records and Sunfeast YiPPee!
The virtual coming together of consumers from the noodle-verse reflected YiPPee!’s popularity among young and adults alike.
Elaborating on the occasion and achievement, Hemant Malik, Divisional Chief Executive, Foods Division, ITC Ltd. shared: “Doing things the better way has been YiPPee!’s DNA since its inception in 2010, paving the way for consumers to exercise their preference for their brand of noodles that was unique and differentiated. The GUINNESS WORLD RECORDS® feat aptly reflects India’s love for Sunfeast YiPPee! noodles and we are glad to have enabled a befitting celebration of India’s noodle-loving spirit to a global audience. A heartfelt gratitude goes out to our consumers for making YiPPee! one of the most popular noodles brand in the country. We look forward to their continued love and support as YiPPee! forays into another exciting decade with innovation and differentiation as its cornerstones.”
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