The biggest contributor to ICC revenues in 2025 was the ICC Men’s Champions Trophy, hosted in Pakistan, which alone generated $638.4 million in revenue

e4m Staff May 14, 2026 8:13 PM

As women's cricket surged in viewership and wins, endorsement money is following, but the categories, the depth, and the fees still tell two very different stories

Aryendra Khan Mar 17, 2026 9:17 AM

There has been a shift from symbolic support to strategic investment by brands in women's sports tournaments; early doubts about commercial viability are also fading, note marketers

Shalinee Mishra Mar 9, 2026 8:36 AM

The data by TAM is based on the analysis of commercial advertising during 31 live matches each from the 2022 and 2025 editions

e4m Staff Nov 14, 2025 3:52 PM

Recently, My11Circle has also signed 3-year deal with Lucknow Super Giants franchise as the official title sponsor

exchange4media Staff May 20, 2022 1:01 PM

Individual match tickets for the World Cup will go on sale on 4 October and corporate hospitality packages will be available from 6 September

exchange4media Staff Aug 16, 2021 4:02 PM

The 100% Cricket Future Leaders Programme aims to support emerging female talent in cricket

exchange4media Staff Apr 20, 2021 2:02 PM

More teams will compete in both the ICC Women’s Cricket World Cup and the ICC Women’s T20 World Cup from 2026 onwards

exchange4media Staff Mar 8, 2021 11:39 AM

Star Sports has also announced a line-up of cricketing content leading up to the event

exchange4media Staff Dec 15, 2020 1:02 PM

Data also shows that the final match between India and Australia garnered a total of 40.97 million unique viewers

Sonam Saini Mar 23, 2020 8:51 AM

The 16-year-old will soon take over the brand’s Instagram page to showcase her take on the sport and the philosophy of SWAG

exchange4media Staff Mar 7, 2020 9:21 AM

Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association

Shreshtha Verma Feb 20, 2020 8:43 AM

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM