The journey has been powered by the vision of the Chairman Kumar Mangalam Birla, whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group’s journey across many milestones to emerge as a multinational power-brand of statesman stature, in the matter of only two decades
Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.
Vyas Giannetti Creative (VGC), the specialist design and communication agency, is on an upswing in the Bangalore market since its foray here earlier this year. The agency has been having a busy time and has recently bagged the design mandates for Aditya Birla Group’s Madura Fashion & Lifestyle, SAB Miller’s Fosters, Nitesh Estate and The Park Bangalore.