vgc
Broadcast sector loses dominance in MIB budget as AVGC push gains ground?blur=25

The broadcast segment has seen a year-on-year reduction of ₹39.39 crore

Imran Fazal May 6, 2026 8:47 AM

Brands shift ad budgets as gaming, AVGC-XR lead India’s creative economy surge  ?blur=25

Automotive, financial services, consumer tech and lifestyle brands take the lead in creator collabs and partnerships with gaming cos

Shalinee Mishra Feb 19, 2026 9:22 AM

India’s 2026 Budget?blur=25

India’s Union Budget 2026 signals a decisive shift toward AI, digital infrastructure, and the creative economy, reshaping marketing, innovation, workforce skilling, and India’s global competitiveness.

Brij Pahwa Feb 5, 2026 2:57 PM

Budget?blur=25

The Union Budget points to a move from digital scale towards intelligence- and IP-led growth

Anuja Jain Feb 2, 2026 8:51 AM

Budget 2026?blur=25

Finance Minister Nirmala Sitharaman said the orange economy could generate 20 lakh jobs

e4m Staff Feb 1, 2026 3:37 PM

gaming?blur=25

Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness

Shalinee Mishra Jan 16, 2026 9:22 AM

Kevin Vaz: TV and digital are thriving simultaneously?blur=25

Speaking at FICCI FRAMES, Kevin Vaz expressed that a light-touch regulatory regime is the optimal approach to ensure the growth envisioned for the M&E sector

e4m Staff Oct 7, 2025 11:29 AM

Sanjay Jaju MIB?blur=25

Sanjay Jaju, Secretary, MIB, said at a recent event that the AVGC XR segment is likely to grow 10 times in the next 4 to 5 years to become a 30-billion dollar industry

e4m Staff Oct 15, 2024 9:33 AM

FICCI Sanjay Jaju?blur=25

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Govt of India, spoke at FICCI Frames 2024, about the pivotal role of Indian M&E and the various government initiatives to bolster it

e4m Staff Mar 5, 2024 3:23 PM

Gaming?blur=25

As per reports, the government is said to be talking to industry stakeholders about creating a self-regulatory organisation

e4m Staff Nov 1, 2023 11:48 AM

gaming?blur=25

Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming

Shantanu David Jan 4, 2023 8:22 AM

AVGC?blur=25

The government has also decided to showcase the potential of the sector via a campaign

exchange4media Staff Dec 27, 2022 9:18 AM

MIB?blur=25

The government will soon work towards actioning the recommendations that come out of the report, the MIB Secretary said at the CII summit

exchange4media Staff Nov 18, 2022 8:48 AM

Gaming?blur=25

The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry heads tell e4m

Shantanu David May 23, 2022 8:49 AM

AVGC?blur=25

Industry observers opine that there's a need to control the grey areas of AVGC-related sectors by the authorities, not only to keep them secure but also to attract brands and advertisers

Shantanu David Apr 15, 2022 8:59 AM

Gaming?blur=25

The AVGC Promotion Task Force, which will have participation from the industry too, will have to submit its first action plan in 90 days

exchange4media Staff Apr 8, 2022 12:48 PM

TV?blur=25

Experts say that there was no direct benefit for the broadcast, OOH & print industry but focus on infrastructure, digital ecosystem & AVGC Task Force is a positive sign

exchange4media Staff Feb 2, 2022 8:54 AM

A&M?blur=25

Industry leaders say the digital push and marquee initiatives like 5G rollout support & task force for the AVGC industry will be beneficial to the sectors in the long run

exchange4media Staff Feb 2, 2022 8:44 AM

Linen Club?blur=25

The new logo has been visualised in a colour and form that is both elegant and contemporary

exchange4media Staff Aug 14, 2020 12:54 PM