Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season

Nilanjana Basu Sep 7, 2022 8:48 AM

Key sectors like Real Estate, Automobile, E-Commerce and FMCG are looking at this festive season to shore up their business revenues

Sonam Saini Sep 21, 2021 8:55 AM

While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%

Tasmayee Laha Roy May 7, 2021 7:58 AM

Brands will continue to advertise with magazines as businesses start to open up, say industry players  

Tasmayee Laha Roy Jun 4, 2020 8:33 AM

Thanks to concerted efforts from the government & publishing houses, newspaper distribution in Kerala has emerged unscathed, unlike in the rest of the country

Simran Sabherwal Apr 22, 2020 8:34 AM

TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights

Sonam Saini Jan 31, 2020 7:57 AM

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, on current readership trends, hopes from the festive season and challenges faced by the print media

Neethu Mohan Aug 20, 2019 8:29 AM

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, talks about the daily's ranking, role of print in digital era, regional publications, projections for next year and more

Neethu Mohan May 9, 2019 8:25 AM

The regional dailies had an increase of 0.8 crore readers in IRS Q1 2019. The industry has added 0.3 crore of urban readers and 0.5 crore rural readers

exchange4media Staff May 7, 2019 8:21 AM

Lowering of GST and reduction of corporate tax among the major demands

Neethu Mohan Jan 31, 2019 8:36 AM

Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav

Neethu Mohan Oct 26, 2018 8:24 AM

Despite weather playing spoilsport this year, brands, advertisers and media houses are buoyant about upcoming Onam period

Neethu Mohan Aug 2, 2018 8:55 AM

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the festive season

Akshata R Murthy Aug 18, 2017 7:52 AM

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Akshata R Murthy May 31, 2017 7:36 AM

Urging competitors to dispute their claims, Malayala Manorama said that the campaign sought to set the record straight for the advertising industry

Saif Ahmad Khan May 18, 2017 8:06 AM

Eyeing early gains in FY18, several newspaper brands have either hiked ad rates or are mulling the same

Saif Ahmad Khan Apr 6, 2017 8:04 AM

In a recent development regional newspaper Malayala Manorama has elevated Varghese Chandy as Vice President of the publication. Prior to this he was working as Senior General Manager at Malayala Manorama

exchange4media Staff Apr 14, 2016 8:08 AM

This move will also open the gate for food processing giants like Walmart, IKEA, Tesco and others, and apart from upliftment of farmers, there is an opportunity for the media players to add some extra revenues on their balance sheets as these companies are big advertisers too

Abid Hasan Mar 15, 2016 8:08 AM

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan Oct 15, 2015 9:27 AM

Publishers welcome the decision of The Audit Bureau of Circulations to initiate digital measurement for member publications, a move that is predicted to be useful for publishers as well as advertisers

Abid Hasan Aug 21, 2015 7:51 AM