varghese-chandy

Lowering of GST and reduction of corporate tax among the major demands

Neethu Mohan 31-January-2019

Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav

Neethu Mohan 26-October-2018

Traditionally, media houses in Kerala rely on the Onam festive season for advertising revenue which also accounts for 40-50% of the total annual sales of most brands in Kerala

Ruhail Amin and Nishant Saxena 06-September-2018

Despite weather playing spoilsport this year, brands, advertisers and media houses are buoyant about upcoming Onam period

Neethu Mohan 02-August-2018

From November 9, 2016 till end of February, 2017 the print business came to a complete standstill, experts

Naziya Alvi Rahman and Nishant Saxena 08-November-2017

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the festive season

Akshata R Murthy 18-August-2017

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Akshata R Murthy 31-May-2017

Urging competitors to dispute their claims, Malayala Manorama said that the campaign sought to set the record straight for the advertising industry

Saif Ahmad Khan 18-May-2017

Eyeing early gains in FY18, several newspaper brands have either hiked ad rates or are mulling the same

Saif Ahmad Khan 06-April-2017

In a recent development regional newspaper Malayala Manorama has elevated Varghese Chandy as Vice President of the publication. Prior to this he was working as Senior General Manager at Malayala Manorama

exchange4media Staff 14-April-2016

This move will also open the gate for food processing giants like Walmart, IKEA, Tesco and others, and apart from upliftment of farmers, there is an opportunity for the media players to add some extra revenues on their balance sheets as these companies are big advertisers too

Abid Hasan 15-March-2016

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan 15-October-2015

Publishers welcome the decision of The Audit Bureau of Circulations to initiate digital measurement for member publications, a move that is predicted to be useful for publishers as well as advertisers

Abid Hasan 21-August-2015

SC's recent judgement on banning use of images of any politicians except PM, President and Chief Justice of India in govt ads could have negative impact on print industry revenues

Abid Hasan 22-May-2015

Publishers pin their hopes on economic growth and policy changes, while awaiting comprehensive AdEx estimates derived from other reports

Abid Hasan 09-February-2015

Although news publishers agree that paid subscription of online content is a good idea on papers, in reality it is a road not likely to be travelled any time soon. We explore the stumbling blocks...

Abid Hasan 04-February-2015

In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014

Deepa Balasubramanian 30-December-2014

Print sector in the south reaps the benefits of a diverse festive season

Deepa Balasubramanian 01-December-2014

Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop

Deepa Balasubramanian 15-September-2014

Automobiles, telecom, real estate and consumer durables have started spending confidently on the medium and the trend is likely to continue

Abid Hasan 05-September-2014