varghese-chandy
Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav
Traditionally, media houses in Kerala rely on the Onam festive season for advertising revenue which also accounts for 40-50% of the total annual sales of most brands in Kerala
Ruhail Amin and Nishant Saxena 06-September-2018
Despite weather playing spoilsport this year, brands, advertisers and media houses are buoyant about upcoming Onam period
From November 9, 2016 till end of February, 2017 the print business came to a complete standstill, experts
Naziya Alvi Rahman and Nishant Saxena 08-November-2017
Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the festive season
Akshata R Murthy 18-August-2017
Optimistic about GST, industry experts predict high spending in advertising and marketing this season
Urging competitors to dispute their claims, Malayala Manorama said that the campaign sought to set the record straight for the advertising industry
Eyeing early gains in FY18, several newspaper brands have either hiked ad rates or are mulling the same
In a recent development regional newspaper Malayala Manorama has elevated Varghese Chandy as Vice President of the publication. Prior to this he was working as Senior General Manager at Malayala Manorama
exchange4media Staff 14-April-2016
This move will also open the gate for food processing giants like Walmart, IKEA, Tesco and others, and apart from upliftment of farmers, there is an opportunity for the media players to add some extra revenues on their balance sheets as these companies are big advertisers too
The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too
Publishers welcome the decision of The Audit Bureau of Circulations to initiate digital measurement for member publications, a move that is predicted to be useful for publishers as well as advertisers
SC's recent judgement on banning use of images of any politicians except PM, President and Chief Justice of India in govt ads could have negative impact on print industry revenues
Publishers pin their hopes on economic growth and policy changes, while awaiting comprehensive AdEx estimates derived from other reports
Although news publishers agree that paid subscription of online content is a good idea on papers, in reality it is a road not likely to be travelled any time soon. We explore the stumbling blocks...
In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014
Deepa Balasubramanian 30-December-2014
Print sector in the south reaps the benefits of a diverse festive season
Deepa Balasubramanian 01-December-2014
Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop
Deepa Balasubramanian 15-September-2014
Automobiles, telecom, real estate and consumer durables have started spending confidently on the medium and the trend is likely to continue
Advertisment
TOP NEWS
India to be $10tn economy in 2030, says D Shivakumar of Aditya Birla at ISA CEO Conference
21 hours ago
Advertisment
Latest News
MOST READ
Advertisment
