After a bumper Diwali season, expectations were high about growth during Pongal

Simran Sabherwal Jan 15, 2019 8:48 AM

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Neethu Mohan Sep 11, 2018 8:59 AM

Menon will drive Initiative’s business growth and profitability in Bangalore, which handles e-commerce major Amazon, MRF, 3M and others

exchange4media Staff Aug 20, 2018 1:04 PM


We bring you a round up of the top stories making headlines this week.

exchange4media Staff Apr 28, 2018 8:51 AM

Before her new role, Verma was COO at Initiative since 2014; she will now report to Shashi Sinha, CEO, IPG Mediabrands India

exchange4media Staff Apr 27, 2018 8:59 AM

LodestarUM awarded media duties of Simplilearn

As part of the mandate win, the agency will take care of the brand's media duties in domestic and international market

exchange4media Staff May 4, 2016 12:08 PM

My favourite RJ: Darius, Fever FM

“RJ Darius’ style of engaging is different and it helps me unwind,” says Vaishali Verma of Lodestar UM

Saloni Surti Sep 21, 2012 9:48 PM

TOI & The Hindu hot up God's Own Country

Making its Kerala debut today, The Times of India hopes to encash on the gap between the numbers of English-speaking audiences and English dailies readership

Sai Prasanna Feb 1, 2012 1:45 PM