After a bumper Diwali season, expectations were high about growth during Pongal

Simran Sabherwal 15-January-2019

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Neethu Mohan 11-September-2018

Menon will drive Initiative’s business growth and profitability in Bangalore, which handles e-commerce major Amazon, MRF, 3M and others

exchange4media Staff 20-August-2018

We bring you a round up of the top stories making headlines this week.

exchange4media Staff 28-April-2018

Before her new role, Verma was COO at Initiative since 2014; she will now report to Shashi Sinha, CEO, IPG Mediabrands India

exchange4media Staff 27-April-2018

As part of the mandate win, the agency will take care of the brand's media duties in domestic and international market

exchange4media Staff 04-May-2016

“RJ Darius’ style of engaging is different and it helps me unwind,” says Vaishali Verma of Lodestar UM

Saloni Surti 21-September-2012

Making its Kerala debut today, The Times of India hopes to encash on the gap between the numbers of English-speaking audiences and English dailies readership

Sai Prasanna 01-February-2012