vaishali-verma
cannes Lions?blur=25

We speak to jury members to know their feelings on being given the responsibility and how they are preparing to view the work

Mansi Sharma Jun 8, 2022 7:48 AM

Vaishali?blur=25

In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more

Kanchan Srivastava May 19, 2022 8:38 AM

TV?blur=25

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on other properties now

Sonam Saini Dec 4, 2020 9:01 AM

TV?blur=25

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year

Sonam Saini Nov 30, 2020 7:53 AM

Dainik Bhaskar?blur=25

Dainik Bhaskar-e4m webinar: The panellists discussed the growth potential of Bharat and the changing demographics in media consumption

exchange4media Staff Nov 5, 2020 7:38 AM

TV?blur=25

With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players

Sonam Saini Aug 27, 2020 8:58 AM

ABP e4m webinar: Is NEWS Genre-NEXT? with Vaishali Verma, CEO, Initiative?blur=25

Verma in conversation with Naziya Alvi Rahman, Editor, exchange4media, spoke on the topic 'Is NEWS the Genre-Next?'

exchange4media Staff May 14, 2020 9:32 AM

e4m webinar?blur=25

Verma will speak on – Is NEWS the Genre-Next? – during a conversation with Naziya Alvi Rahman, Editor, exchange4media

exchange4media Staff May 13, 2020 8:52 AM

e4m Conclave-South?blur=25

The conclave saw industry leaders take part in a panel discussion on ‘Challenges in Creating Experiences & Building Relationship with Consumers’

exchange4media Staff Nov 23, 2019 4:34 PM

Pongal?blur=25

After a bumper Diwali season, expectations were high about growth during Pongal

Simran Sabherwal Jan 15, 2019 8:48 AM

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Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Neethu Mohan Sep 11, 2018 8:59 AM

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Menon will drive Initiative’s business growth and profitability in Bangalore, which handles e-commerce major Amazon, MRF, 3M and others

exchange4media Staff Aug 20, 2018 1:04 PM

RECAP?blur=25

We bring you a round up of the top stories making headlines this week.

exchange4media Staff Apr 28, 2018 8:51 AM

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Before her new role, Verma was COO at Initiative since 2014; she will now report to Shashi Sinha, CEO, IPG Mediabrands India

exchange4media Staff Apr 27, 2018 8:59 AM

LodestarUM awarded media duties of Simplilearn?blur=25

As part of the mandate win, the agency will take care of the brand's media duties in domestic and international market

exchange4media Staff May 4, 2016 12:08 PM

My favourite RJ: Darius, Fever FM?blur=25

“RJ Darius’ style of engaging is different and it helps me unwind,” says Vaishali Verma of Lodestar UM

Saloni Surti Sep 21, 2012 9:48 PM

TOI & The Hindu hot up God's Own Country?blur=25

Making its Kerala debut today, The Times of India hopes to encash on the gap between the numbers of English-speaking audiences and English dailies readership

Sai Prasanna Feb 1, 2012 1:45 PM