Catch Vaishali Verma, CEO, Initiative, on ABP News-e4m webinar series today

Verma will speak on – Is NEWS the Genre-Next? – during a conversation with Naziya Alvi Rahman, Editor, exchange4media

e4m by exchange4media Staff
Published: May 13, 2020 8:52 AM  | 1 min read
e4m webinar

At a time when the world is dealing with a pandemic, seamless dissemination of news has become a task of great importance. In these times of distress, news as a genre has seen an unprecedented rise of over 200% in viewership. However, despite the hike, is news getting the value and praise it deserves?

To know more on that, catch Vaishali Verma, CEO, Initiative, in a conversation with Naziya Alvi Rahman, Editor, exchange4media, as part of the third installment of e4m's ongoing webinar series 'Is NEWS undervalued' presented by ABP News. To register please click here.

In the session titled - Is NEWS the Genre-Next? - scheduled for May 13 at 3.30pm, Verma will talk on how with unprecedented rise in news viewership, veterans are expecting News to continue to grow throughout this year. But will this growth add to its revenue too?

Verma will deliberate upon the fragmentation of news channels and how that has led to the news genre being undervalued.

She will also talk about the biggest problem of current times - Fake News and discuss the role of news channels in tackling the menace.

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