The brand has flagged off its festive season campaign with the launch of the TVC

exchange4media Staff 12 minutes ago

In its official statement, the association has strongly censured the clash between Mumbai Police and the media, saying that it has threatened the 'credibility & respect' of the two institutions

exchange4media Staff 1 hour ago

We bring you a roundup of the news that made headlines this past week

exchange4media Staff 10 hours ago

In a statement NBF has said that filing of an FIR is a drastic measure against both the media as well as the common citizens

exchange4media Staff 10 hours ago

As a special programming line-up, Dangal TV airs Saar Ramayan Ka – Mahagatha 21 Dino Mein & episodes of Aye Mere Humsafar

exchange4media Staff 1 day ago

This marks Anand’s return to India after stints in the UK and US where he was Business Head for STAR TV’s International Markets

exchange4media Staff 1 day ago

Hansa Research has said that the suit has been filed in the city civil court, the matter is now sub-judice and will be heard in November

exchange4media Staff Oct 22, 2020 2:48 PM

Media experts believe it is unlikely that NTO 2.0 will be implemented this year even if the judgement is pronounced in November, because whoever loses the case will go to the Supreme Court

exchange4media Staff Oct 22, 2020 8:59 AM

Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13

Tasmayee Laha Roy Oct 21, 2020 9:36 AM

Republic TV has been demanding a CBI probe, accusing the Mumbai police of going after the channel after their recent clash over the Sushant Singh Rajput case.

exchange4media Staff Oct 20, 2020 8:29 PM

Republic TV's advocate submitted in court that the FIR does not mention Republic TV as an accused yet, but if summons is issued, Arnab Goswami will appear before the authorities and cooperate

exchange4media Staff Oct 19, 2020 5:50 PM

The two politicians sparred on Twitter after Tharoor reprimanded big brands for not having the 'moral courage' of Parle in the light of the recent TRP manipulation racket

exchange4media Staff Oct 19, 2020 5:39 PM

Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics

exchange4media Staff Oct 19, 2020 12:53 PM

BARC India has reiterated that it has not commented on the ongoing investigation

exchange4media Staff Oct 18, 2020 6:22 PM

In a statement, BARC India has said it believes that television channels are committed to maintaining a clean and transparent ecosystem

exchange4media Staff Oct 17, 2020 5:05 PM

Chief Minister of Uttar Pradesh Yogi Adityanath inaugurated a hashtag campaign #HaathDhonaRokeyCorona as part of the initiative

exchange4media Staff Oct 16, 2020 12:54 PM

Aimed at educating and encouraging organ donation amongst youth, MTV launched the campaign during ‘Joy of Giving Week’

exchange4media Staff Oct 16, 2020 12:28 PM

While some broadcasters feel the blackout period will eliminate any anomaly in the system, others argue suspending ratings at a time when news viewership is high is unfair

exchange4media Staff Oct 16, 2020 8:54 AM

According to R Jai Krishna, General-Secretary, NBF, the decision is unilateral, one-sided and undemocratic, impacting and targeting one single genre

exchange4media Staff Oct 15, 2020 5:44 PM

The apex court has directed the channel to approach the Bombay High Court in its plea against Mumbai Police's FIR in the TRP manipulation case

exchange4media Staff Oct 15, 2020 1:15 PM