tv
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
The proposal will be placed before shareholders at an Extraordinary General Meeting on July 31
e4m Staff Jul 10, 2026 9:30 AM
Multiple news broadcasters are also expected to seek adjustments to their BARC subscription invoices once ratings resume, according to industry executives familiar with the matter
Imran Fazal Jul 10, 2026 9:20 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how fragmented audiences and digital consumption are redefining media measurement beyond television ratings
Ganapathy Viswanathan Jul 9, 2026 10:40 AM
Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms
Brij Bakshi, former Addl DG Doordarshan and a media & communication analyst, writes that TV ratings reset is an opportunity to learn from the shortcomings of TAM and BARC
Brij Bakshi Jul 8, 2026 6:06 PM
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Prabhakar Mundkur Jul 8, 2026 1:37 PM
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences
Dr Annurag Batra Jul 8, 2026 11:30 AM
The analysis was based on commercial advertising aired during breaks in live matches across seven linear television channels and four CTV language feeds
Chief Growth and Marketing Officer for India & Emerging Markets moves on, marking the end of a five-year stint with the adtech company
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
Imran Fazal Jul 3, 2026 8:59 AM
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Imran Fazal Jul 3, 2026 8:59 AM
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Shantanu David Jul 3, 2026 8:57 AM
Kunal Chitravanshi most recently served as Assistant General Manager – Creative Brand Solutions at TV9 Network
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
Imran Fazal Jul 2, 2026 9:06 AM
The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework
Imran Fazal Jul 1, 2026 9:42 PM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
The move comes weeks after Thakur stepped down from her role as Assistant Editor at Zee News
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
Gupta's employment is being transferred from Dish TV to its wholly-owned subsidiary, Dish Infra Services Private Limited
e4m Staff Jul 1, 2026 10:46 AM
According to sources, July 14 will be Gaurav Dewani’s last working day at the organization
e4m Staff Jun 30, 2026 12:08 PM
Shresht Kapur joins NDTV from TV9 Network, where he served as Territory Head – North, Content Revenue
e4m Staff Jun 30, 2026 10:32 AM
In this role, Gupta will lead the AI-enabled devices business in India, including Alexa with Echo, Fire TV, and Kindle.
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM
TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming
Imran Fazal Jun 29, 2026 8:11 AM
NDTV CEO and Editor-in-Chief Rahul Kanwal outlined the broadcaster's future strategy centred on digital expansion, innovation and sustainable growth at an AGM
e4m Staff Jun 27, 2026 9:44 AM
In a LinkedIn post, Nayak, Co-founder & CEO of Pocket FM, questions whether the micro-drama model truly works
e4m Staff Jun 26, 2026 4:20 PM
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 26, 2026 4:03 PM
According to media reports, the decision has been taken in light of the growing competition in the segment over the past year
e4m Staff Jun 25, 2026 1:07 PM
Narayanaswami Shekhar, Chairman of IOAA & CEO of Times Innovative Media, speaks to e4m on RoadStar’s adoption, agency concerns
Kanchan Srivastava Jun 25, 2026 9:17 AM
Prior to joining ABP Network, Tushar Banerjee was associated with NDTV Convergence
e4m Staff Jun 24, 2026 1:54 PM
In a social media post, Shukla reflected on his long professional association with Priyadarshan
e4m Staff Jun 24, 2026 12:19 PM
The launch highlights the general availability of Teads CTV Performance, bringing AI-driven, lower-funnel outcomes directly to the living room
e4m Staff Jun 23, 2026 3:41 PM
At the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan said CTV’s future extends beyond scale, driven by immersive viewing, first-party data, FAST platforms and changing consumer habits
e4m Staff Jun 23, 2026 3:02 PM
The new segment, launched in partnership with CoinSwitch will focus on building awareness about the digital asset ecosystem
e4m Staff Jun 23, 2026 8:05 AM
Introduced during IPL 2026, CTV Ad Pulse combines TAM's advertising monitoring capabilities with VTION's Connected TV audience measurement
e4m Staff Jun 23, 2026 7:59 AM
According to reliable sources, the network's CHRO Devlina Sanyal Majumdar and Vice President (HR) Kshipra Patil have resigned from their positions
e4m Staff Jun 22, 2026 8:27 PM
Sources suggest that Devlina Majumdar will soon be joining Big FM in a senior role
e4m Staff Jun 22, 2026 7:51 PM
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Imran Fazal Jun 19, 2026 3:00 PM