TV customers are already paying higher subscription fees under NTO 1.0 due to the addition of the Network Capacity Fee

Javed Farooqui 5 hours ago


The MRP of popular channels has been kept higher than the old cap of Rs 19

Javed Farooqui 1 day ago


Cable subscription revenue remained flat at Rs 271.5 crore compared to Rs 267.7 crore. Broadband subscription revenue increased 50% to Rs 100.6 crore from Rs 67 crore

exchange4media Staff Oct 16, 2021 11:00 AM

Star India?blur=25

The broadcaster is also planning to launch 16 new channels between December and January

exchange4media Staff Oct 16, 2021 8:15 AM

star RIO?blur=25

The disclosure has been made in the Reference Interconnect Offer (RIO) filed by the broadcaster to comply with New Tariff Order (NTO) 2.0

exchange4media Staff Oct 16, 2021 8:15 AM


He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers

exchange4media Staff Oct 14, 2021 7:15 PM

Nina Jaipuria?blur=25

Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, said that apart from FMCGs, ed-tech & e-commerce companies have also turned as biggest advertisers for them

Sonam Saini Oct 13, 2021 8:38 AM


Lalithaa Jewellery Mart emerged as the leading advertiser in the category on TV during the period

exchange4media Staff Oct 12, 2021 8:02 AM

Sun Marathi?blur=25

In 2019, Sun TV Network had put the launch of Sun Marathi on hold due to slowdown in the economy

exchange4media Staff Oct 11, 2021 8:36 AM

ramesh suresh?blur=25

The memorable Ramesh-Suresh duo and the 'Kya aapke toothpaste main namak hain' lady make a surprise appearance in the twin TVCs by Lowe Lintas

exchange4media Staff Oct 9, 2021 8:28 AM

mahesh shetty?blur=25

Shetty, Head – Network Sales, Viacom18, talks about the advertising demand, categories that are driving this demand, and Viacom18's strategy to make the most out of this favourable situation

Javed Farooqui Oct 6, 2021 8:38 AM

MyGlamm TVC?blur=25

The campaign highlights how consumers asked MyGlamm for more shades so the brand created 100 shades offering a hue for every mood that will make you feel 100/100 all the time

exchange4media Staff Oct 5, 2021 1:10 PM

Tic Tac Campaign?blur=25

The campaign will leverage mass media with a strong presence across regional and national channels pan India

exchange4media Staff Oct 3, 2021 11:00 AM

Wonder Cement Campaign?blur=25

The film is directed by Kabir Khan, scripted by Subramani Ramachandran (Subbu) from Bombay Vision and executed by Sadanand Parulekar from FSIV

exchange4media Staff Oct 3, 2021 10:00 AM


The TVC created in collaboration with Famous Innovations will premiere across all leading national and regional TV channels

exchange4media Staff Oct 1, 2021 5:40 PM

Rahul joshi?blur=25

The special resolution to appoint Joshi as Network18 MD received 99.99% votes in its favour

exchange4media Staff Sep 30, 2021 2:55 PM


Spotify gives brands a platform to deliver their messaging engagingly and effectively with an all-new audience

exchange4media Staff Sep 30, 2021 12:05 PM