tv-vs-digital

‘IPL on TV provides scale and impact for brands across categories’

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At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and unlocks newer audiences for their brands

exchange4media Staff Jan 25, 2023 7:20 PM

‘TV is by far the most powerful and effective in building equity and awareness’

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At e4m TV First conference, industry experts discusse how TV is still a strong medium over digital media to reach a wider audience in India

exchange4media Staff Jan 25, 2023 7:10 PM

Has digital become the new flag bearer of advertising?

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Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report

Kanchan Srivastava Dec 7, 2022 8:44 AM

Why TV continues to be the first love of advertisers

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Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.

Sonam Saini Sep 18, 2018 9:00 AM