tv-vs-digital
At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and unlocks newer audiences for their brands
exchange4media Staff Jan 25, 2023 7:20 PM

At e4m TV First conference, industry experts discusse how TV is still a strong medium over digital media to reach a wider audience in India
exchange4media Staff Jan 25, 2023 7:10 PM

Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report
Kanchan Srivastava Dec 7, 2022 8:44 AM

Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.
Sonam Saini Sep 18, 2018 9:00 AM