Experts say brands, agencies, and marketers are recognising the strength of a converged media approach, where linear TV's reach and digital’s precision work in tandem to maximise campaign outcomes

Aditi Gupta and Sunidhi Vijay Jul 15, 2025 9:18 AM

Marketers highlight the need for updated audience insights amid digital growth and post-pandemic shifts

Kanchan Srivastava Jun 9, 2025 8:53 AM

According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number that few media formats can claim today

Aditi Gupta May 14, 2025 9:19 AM

While the ratings show a shift in viewership trends, industry experts dived deep into the challenges faced by GECs, such as changing audience preferences and the growing dominance of digital platforms

Aditi Gupta and Chehneet Kaur Oct 1, 2024 9:14 AM

Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value

Aditi Gupta Mar 20, 2024 9:06 AM

At the e4m TV First conference, a panel of industry leaders discussed the burning question - 'Is TV dead or is dying?'

e4m Staff Feb 1, 2024 8:49 AM

Varghese, Head of Network Ad Sales at Disney Star, in a conversation with e4m Editor Naziya Alvi Rahman, asserts that TV will walk away with 75% of the IPL ad revenue

Naziya Alvi Rahman Apr 12, 2023 11:59 PM

At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and unlocks newer audiences for their brands

exchange4media Staff Jan 25, 2023 7:20 PM

At e4m TV First conference, industry experts discusse how TV is still a strong medium over digital media to reach a wider audience in India

exchange4media Staff Jan 25, 2023 7:10 PM

Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report

Kanchan Srivastava Dec 7, 2022 8:44 AM