trends-2023

Brands shift focus from awareness to winning the consumer shortlist

Brands Focus on Consumer Shortlist in Competitive Marketplace?blur=25

Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools

Sunidhi Vijay Aug 31, 2026 8:41 AM

Brands rethink ‘rented’ audiences as rising CAC pushes owned media back into focus

Brands Shift Focus to Owned Media Amid Rising Customer Acquisition Costs?blur=25

Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too

Sunidhi Vijay Aug 10, 2026 9:47 AM

Nostalgic singalongs to sibling banter: The week in ads

This Week's Ads: Celebrating Nostalgia and Sibling Bonds?blur=25

Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories

Aryendra Khan Aug 8, 2026 9:36 AM

What happens when brands stop introducing themselves

Do Consumers Recognise Brands Without Logos??blur=25

Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility

Shalinee Mishra Jul 11, 2026 9:20 AM

The end of static media planning

Haresh Nayak, CEO, Connect Network Inc?blur=25

Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions

Haresh Nayak Jul 11, 2026 8:30 AM

Language models place little weight on brand-owned content: Stuart Bowden, WPP

WPP's Stuart Bowden on the Shift from Paid Media to Influencer Marketing?blur=25

Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more

Simran Sabherwal Jun 30, 2026 9:21 AM

The great marketing consulting rush: Boom, bubble or the new normal

Shveta Singh?blur=25

Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem

Shveta Singh Jun 23, 2026 3:53 PM

What it takes to navigate the omnichannel maze

Pitch CMO Summit 2026?blur=25

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM

As attention spans shrink, retention becomes marketing’s biggest metric

Retention Becomes Key Metric in Attention Economy Marketing?blur=25

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

Activation and OOH: Trends to watch out for in 2023

Waulite Media and Shristy Media?blur=25

Waulite Media and Shristy Media release report listing 7 major trends

exchange4media Staff Jan 17, 2023 7:01 PM

Esports 2023: It’s game time for advertisers

gaming?blur=25

With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts

Shantanu David Jan 3, 2023 8:37 AM

Recap: The Week That Was

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 31, 2022 9:19 AM