traffic
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
As AI-driven discovery reshapes the open web, engagement, loyalty and direct audience relationships are emerging as the industry’s new strategic priorities
Kanchan Srivastava May 21, 2026 8:36 AM
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Kanchan Srivastava May 20, 2026 8:32 AM
How a playful moment between two strangers stuck in traffic, a bar of chocolate, and an unforgettable Amit Trivedi jingle created advertising magic that India still can't forget
Aryendra Khan Feb 14, 2026 8:42 AM
Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators
Sunidhi Vijay Dec 11, 2025 8:54 AM
A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click spikes and inflated session counts that did not correspond with checkouts
Anuja Jain Dec 10, 2025 9:27 AM
With nearly 7 out of 10 searches resolved on results pages, referral traffic to news publishers has droppped 25% in one year; Indian publishers warn of traffic collapse, brand erosion
Chehneet Kaur and Anuja Jain Sep 11, 2025 8:38 AM
Once a back-end network optimization trick to avoid latency spikes and bandwidth black holes, traffic shaping has now become a strategic weapon in the war for user attention and advertiser dollars
Shantanu David Jun 17, 2025 9:10 AM
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
e4m Staff Aug 21, 2024 11:57 AM
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs
IVT, or Invalid Traffic, can result in wasted advertising spend and decreased campaign efficacy, which is a major drawback for advertisers, publishers, and ad networks
Shantanu David Nov 15, 2023 9:18 AM
At the exchange4media TechManch 2023, Nagrecha, VP of Customer Growth, India & South Asia, TrafficGuard, shed light on digital ad malpractices in the form of bots, click farms, domain spoofing, etc.
exchange4media Staff Aug 10, 2023 12:49 PM
Drop in data & news consumption, decline in sales of mobile phones and flattening of internet growth cited as prime reasons
Kanchan Srivastava Feb 20, 2023 9:08 AM
Artists of popular show Bhabiji Ghar Par Hai urge commuters to follow safety rules
exchange4media Staff Jan 19, 2023 4:51 PM
As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to deliver a personalized consumer experience
exchange4media Staff Jan 12, 2021 8:26 AM
Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ⅔ of people find OOH more visible currently
exchange4media Staff Nov 2, 2020 8:14 AM
iFollow is a civil society campaign to impact change through social experiment, social accountability and citizen appreciation
exchange4media Staff Jul 9, 2020 1:10 PM
The objective of this Consultation Paper is to deliberate the issues related to traffic management practices and the Multi Stake Holder body with respect to Net Neutrality
exchange4media Staff Jan 3, 2020 10:58 AM