tam-media
TAMAdex

Print and Radio together managed only 3% share, although Radio did see highest category ad insertions in March 2018

exchange4media Staff Feb 28, 2019 8:33 AM

Industry players attribute this slump to several factors, including the after-effects of demonetization and GST.

Sonam Saini Sep 26, 2018 8:59 AM

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff Sep 19, 2018 9:00 AM

Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha Aug 27, 2018 9:00 AM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Jul 31, 2018 8:59 AM

Guest column: Business Head, Eikona says a healthy measurement system requires many yardsticks

Siddhartha Mukherjee Jul 11, 2018 8:55 AM

AMFI continued to be the top advertising brand followed by Hero Super Splendor 125 and Honda X Blade

exchange4media Staff Jul 10, 2018 8:56 AM

He joined Sony in 2011 as Senior VP and head - Programming and content acquisition.

exchange4media Staff Jun 6, 2018 1:21 PM

TAM Sports

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

exchange4media Staff May 10, 2018 8:58 AM

VIVO IPL

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

exchange4media Staff Apr 19, 2018 8:55 AM

Volume of festive ads around Holi dropped 11% from 2016 to 2017: TAM Media

Cars/Jeeps was the topmost advertising category around Holi in 2017; 'FMCG Products Range' went up from rank 134 in 2016 to rank 5 in 2017, according to data shared by TAM Media Research

exchange4media Staff Apr 5, 2017 7:53 AM

17% slump in ODI Advertising over two years; Bharti Airtel, Vini Product, Maruti Suzuki top advertisers: TAM AdEx Report

Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.

exchange4media Staff Oct 4, 2016 8:09 AM

FMCG ads witness 4% increase in Jan-Aug'16 YoY: TAM AdEx Report 2016

According to data released by AdEx India, a division of TAM Media Research, the number of ads for FMCG Sector increased by 4% in Jan-Aug’16 as compared to Jan-Aug’15 while 39% of total ads on all mediums were from FMCG categories

exchange4media Staff Sep 28, 2016 9:22 AM

With 91% insertions, TV most preferred medium for FMCG ads: TAM AdEx Report

Number of ads for FMCG Sector increased by 25% in Jan-Jun’16 as compared to Jan-Jun’14 and 39% of total Ads on all mediums were from FMCG category, while 58% of Ads played on TV were from FMCG category

exchange4media Staff Sep 22, 2016 9:32 AM

Pro Kabaddi League-4 registered 15% growth in ad volumes: TAM Media Research

Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2

Priyanka Mehra & Madhuwanti Saha Aug 17, 2016 8:08 AM

S-Group Insights: Hosiery & readymade garments dominate 60% of textile & clothing category in TV, Print ads

In 2015 till 2nd quarter 29 new advertisers, 60 brands & 24 Channels were added. Hosiery & Readymade Garments contribute more than 60% of Ad duration. They added to nearly 70% in 2014. Denim which was at 12% severely fell to 3% due to Levis Strauss

exchange4media Staff Oct 13, 2015 8:10 AM

S-Group Insights: Print ads see 19% growth in top retail categories, radio ads rise 12%

Retail, due to its very nature, is advertised majorly on print as it is more important to have a local coverage rather than a mass or a national coverage. The top category in Retail – Clothing, Textile and Fashion, increases ads on Print and Radio by 19% and 12%, respectively

exchange4media Staff Sep 29, 2015 9:07 AM

On redefining the role of TV in the age of digital disruption

At exchange4media's Prime Time Awards, Sam Balsara, Chairman of Madison World, Kartik Sharma, MD of Maxus South Asia, LV Krishnan, CEO of TAM Media, Sagnik Ghosh, VP (Marketing) of Axis Bank and Roland Landers, Head (Corporate Brand) of Zee Entertainment engage in an animated panel discussion on the evolution of the prime time environment

exchange4media Staff Jan 29, 2015 9:41 AM

TAM's rebranded Eikona to focus on earned media management

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff Jul 7, 2014 8:02 AM