The category spends anywhere between 25% and 30% on marketing in Q3

Simran Sabherwal & Mansi Sharma 1 day ago

An expert panel comprising Amit Sethiya, Milind Pathak, Narayan Sundararaman, Nicholas Kontopoulos & Simeran Bhasin discussed why brand love is all about going beyond algorithms

exchange4media Staff May 31, 2021 9:11 AM

With this collaboration, Syska is aiming to move forward with its proposition of being the perfect companion for its millennial and Gen Z target audience

exchange4media Staff Feb 24, 2021 12:25 PM

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more

Ritika Raj Jan 19, 2021 8:31 AM

The campaign featuring the actor will begin shortly and will be executed through leading TV channels in GEC and News genres

exchange4media Staff Oct 29, 2020 3:54 PM

The critically acclaimed actor was associated with brands like Syska and CEAT

exchange4media Staff Apr 29, 2020 5:09 PM

This strategic association aims to provide consumers with world-class grooming products at up to 40% discount. Close to 50 micro-influencers have been roped in by both brands to promote sales

exchange4media Staff Nov 28, 2019 4:31 PM

Rajesh Uttamchandani, Director, Syska Group, talks about the company's e-commerce sales record this festive season, marketing spends, target audience, and rapidly growing FMEG industry

Shreshtha Verma Nov 20, 2019 9:34 AM

The TVC is being aired across TV channels and will soon be on big screens across the country

exchange4media Staff Jul 13, 2019 8:11 AM

The new anthem encapsulates the spirit of sport, enthusiasm and passion, right from gullies to the stadium

exchange4media Staff Jun 12, 2019 1:51 PM

Panellists discuss the need for an ‘honest approach’, the ‘ideal timing’ and telling stories in ‘unique way’

exchange4media Staff Apr 18, 2019 9:04 AM

ChillOut: Sethiya, Chief Marketing Officer, Syska Group confesses to being a tea addict and ideally needs one cup every hour

Simran Sabherwal Mar 23, 2019 10:14 AM

Our panel of experts discussed how adopting individualisation is the marketing mantra to follow

exchange4media Staff Mar 8, 2019 8:28 AM

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak

exchange4media Staff Mar 5, 2019 9:02 AM

The 9th edition of exchange4media group's NEONS Awards for outdoor advertising & digital signage will be held on March 8, 2019 at The Leela Ambience, Gurugram

exchange4media Staff Mar 1, 2019 8:13 AM

More than chasing visibility, brands today peg contextuality, brand relevance & business objectives critical to live event associations said a panel of experts at the e4m TV First conference in Mumbai

Beryl Menezes Feb 1, 2019 2:22 PM

Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

exchange4media Staff Jan 29, 2019 9:00 AM

The fifth edition of Prime Time Awards is scheduled to take place on January 31 at the ITC Maratha in Mumbai

exchange4media Staff Jan 22, 2019 9:12 AM

Each week, Syska will install LED lights in the house of one audience member chosen by Kapil Sharma

exchange4media Staff Jan 15, 2019 12:39 PM

At exchange4media’s India Brand Conclave, a panel discussion took place on how marketers can enhance their personalization game

exchange4media Staff Nov 30, 2018 8:05 AM