spending
The account, worth over $600 million in annual media spend will transition in Q4 2026
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Ganapathy Viswanathan Aug 3, 2026 9:20 AM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals
Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends
Shalinee Mishra Jul 2, 2026 9:40 AM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending
Imran Fazal May 14, 2026 9:04 AM
Of the total ₹83.4 crore spent on Google political advertising in India over the past month, only ₹23 crore or 28% came directly from political parties
Imran Fazal Apr 24, 2026 8:23 AM
Experts cite uncertainty in global markets and investors pausing to reassess returns; cautious corporate spending, fragmented audiences, competition from short-form platforms among other factors
Aditi Gupta Oct 22, 2025 8:30 AM
Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts
Aditi Gupta Jul 1, 2024 8:59 AM
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
exchange4media Staff Jan 19, 2023 11:28 AM
While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV
exchange4media Staff Dec 14, 2022 8:32 AM
The film has been ideated and executed by the Godrej Brand and Communications team along with Creativeland Asia
exchange4media Staff Oct 25, 2022 12:00 PM
Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
Nilanjana Basu Sep 7, 2022 8:48 AM
Indian brands, emboldened by dropping covid cases, are pulling out all the stops with new launches and aggressive ad campaigns
Shantanu David Oct 28, 2021 8:21 AM
Panellists at the webinar discussed the 'revenge-spending effect' that will boost demand this festive season
exchange4media Staff Sep 21, 2021 12:35 PM