spending

India's falling fertility rate: Why marketers need to rewrite the playbook

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Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy

Prabhakar Mundkur Jun 9, 2026 9:37 AM

Global brands turn cautious on India advertising, focus on ROI-driven media

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Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending

Imran Fazal May 14, 2026 9:04 AM

State polls: Chennai firm leads political ad spending, outpaces BJP in Google ad wars

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Of the total ₹83.4 crore spent on Google political advertising in India over the past month, only ₹23 crore or 28% came directly from political parties

Imran Fazal Apr 24, 2026 8:23 AM

Do I&B sector FDI trends point to fading OTT buzz and deepening ad slump?

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Experts cite uncertainty in global markets and investors pausing to reassess returns; cautious corporate spending, fragmented audiences, competition from short-form platforms among other factors

Aditi Gupta Oct 22, 2025 8:30 AM

Festive season to be a hit for TV ad rev, say marketers

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Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts

Aditi Gupta Jul 1, 2024 8:59 AM

Ad spends of ‘Brands of Bharat’ grew by 255% in 2022 over 2020: TAM report

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Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media

exchange4media Staff Jan 19, 2023 11:28 AM

Govt cuts spends on print & TV ads

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While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV

exchange4media Staff Dec 14, 2022 8:32 AM

Godrej celebrates 125 years of Diwali with digital brand film

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The film has been ideated and executed by the Godrej Brand and Communications team along with Creativeland Asia

exchange4media Staff Oct 25, 2022 12:00 PM

Festive spending bounces back this Onam

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Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season

Nilanjana Basu Sep 7, 2022 8:48 AM

A lit Diwali for FMCG players as festive mood sparks sales

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Indian brands, emboldened by dropping covid cases, are pulling out all the stops with new launches and aggressive ad campaigns

Shantanu David Oct 28, 2021 8:21 AM

'Consumers to fulfil wants this festive season as opposed to needs last time'

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Panellists at the webinar discussed the 'revenge-spending effect' that will boost demand this festive season

exchange4media Staff Sep 21, 2021 12:35 PM