The mandate has been awarded after a competitive, multi-agency pitching process and covers multiple product categories

exchange4media Staff Mar 28, 2019 12:50 PM

With Onam season soon approaching, brands both national and local, pin their hopes on this harvesting festival of Kerala by offering attractive promotions, launching new campaigns

Neethu Mohan Aug 6, 2018 8:59 AM

Nayyar will take over from Kenichiro Hibi, who held the position for six years from 2012 till 2018. Hibi has now been appointed as President for Sony Brazil effective April 1, 2018

exchange4media Staff Mar 19, 2018 1:43 PM

The PR agency will be responsible for re-iterating and emphasizing Sony’s business strengths

exchange4media Staff Jun 6, 2015 8:51 AM

Carat will handle the account from its Kochi office. It won the account in a multi-agency pitch. Maxus was the incumbent on the account

exchange4media Staff Apr 8, 2015 12:47 PM

The channel has stated that if wrongdoing is identified, the company will take "appropriate action"

exchange4media Staff Jan 23, 2015 2:06 PM

Conceptualised by Hakuhodo Percept, the new TVC for Sony Alpha 58 cameras seeks to bring out the real emotions behind a great picture

exchange4media Staff Apr 26, 2014 9:41 AM

Given the tough economic situation in the country, brands have rolled out a slew of freebies & offers in a bid to boost sales

Priyanka Nair Sep 16, 2013 7:49 AM

With this, the Sony Mobile business also moves from OMD to Initiative – IPG Mediabrands. The total spends are pegged upwards of Rs 300 crore

exchange4media Staff Mar 4, 2013 7:14 PM

As Xperia becomes critically important for Sony’s business in India, the company plans to triple its investment to Rs 300 cr for Xperia’s mktg

exchange4media Staff Feb 23, 2013 8:24 PM

Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year

Noor Fathima Warsia Jan 18, 2013 7:30 PM

Sony India has been bullish this festival season. Its ads for Bravia and Cyber-Shot reflect a peppiness that find an instant connect with the youth

Deepa Balasubramanian Nov 20, 2012 12:28 AM

Sony has earmarked Rs 50 cr for its Cyber-shot H Series campaign. However, its TVC falls short of rising above the ordinary

Shree Lahiri May 24, 2012 2:39 AM

Conceptualised & executed by Hakuhodo Percept, the new TVC is based on the new projector series wherein one can share what has been captured instantly

Shree Lahiri May 21, 2012 7:34 PM

After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India

Deepika Bhardwaj Feb 23, 2012 8:00 AM

After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India

Deepika Bhardwaj Feb 22, 2012 12:47 PM

The electronic major is said to be reviewing the creative duties of its entire portfolio. At least four agencies, apart from the incumbent JWT India, are participating in the process.

Noor Fathima Warsia Nov 24, 2011 9:29 AM

Airtel Digital TV, the DTH service from Bharti Airtel and one of the associate sponsors of ICC World Cup 2011, is approaching the cricket season with a two-word philosophy – High Definition.

Fatema Rajkotwala Feb 15, 2011 9:53 AM

Spearheading the ICC Cricket World Cup, official broadcaster ESPN Star Sports has roped in Sony India as joint ‘On-air Broadcast Sponsor’.

Fatema Rajkotwala Feb 2, 2011 8:27 PM