shyam-steel
The Telugu star has been signed as the face of the brand in the Andhra Pradesh and Telangana markets
Players and official members of the Lucknow Super Giants will sport the Shyam Steel logo on the jersey
The collaboration will build the brand’s reach across South India’s markets
The TVC created by Rediffusion Brand Solutions is an extension of the brand's 'Hamesha Ke Liye Strong' campaign
The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season
Mansi Sharma Jul 27, 2022 9:08 AM
The TVC is the continuation of ‘maksad toh India ko banana hai’ campaign
The campaign features Olympic medallists Lovlina Borgohain and Manpreet Singh along with Bhojpuri actors Pawan Singh and Harshika Poonacha
The 'Maksad Toh India Ko Banana Hai" campaign has been created by Roadshow Films and directed by Aritra Sen & Sourya Deb
As a part of the association, Olympic medallists Borgohain & Singh will be included in Shyam Steel’s print and digital campaigns pan India
Based on the association, Shyam Steel India will have its logo displayed in the backdrop for flash interviews and post-match presentation and on the ICC website and mobile app
Created by Mogae Media, the campaign aims to send across the brand message that steel is just an offering, but the idea is to build the nation
