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The Telugu star has been signed as the face of the brand in the Andhra Pradesh and Telangana markets

e4m Desk Apr 24, 2023 3:43 PM

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Players and official members of the Lucknow Super Giants will sport the Shyam Steel logo on the jersey

e4m Desk Mar 22, 2023 1:16 PM

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The collaboration will build the brand’s reach across South India’s markets

e4m Desk Feb 28, 2023 4:07 PM

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The campaign has been directed by Piyash Ghosh from Bang On Content

e4m Desk Feb 5, 2023 4:00 PM

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The TVC created by Rediffusion Brand Solutions is an extension of the brand's 'Hamesha Ke Liye Strong' campaign

e4m Desk Dec 26, 2022 2:47 PM

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The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season

Mansi Sharma Jul 27, 2022 9:08 AM

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The TVC is the continuation of ‘maksad toh India ko banana hai’ campaign

e4m Desk Jun 13, 2022 1:23 PM

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The campaign features Olympic medallists Lovlina Borgohain and Manpreet Singh along with Bhojpuri actors Pawan Singh and Harshika Poonacha

e4m Desk Apr 3, 2022 10:00 AM

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The 'Maksad Toh India Ko Banana Hai" campaign has been created by Roadshow Films and directed by Aritra Sen & Sourya Deb

e4m Desk Oct 26, 2021 4:27 PM

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As a part of the association, Olympic medallists Borgohain & Singh will be included in Shyam Steel’s print and digital campaigns pan India

e4m Desk Aug 25, 2021 3:33 PM

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Based on the association, Shyam Steel India will have its logo displayed in the backdrop for flash interviews and post-match presentation and on the ICC website and mobile app

e4m Desk Jun 14, 2021 5:05 PM

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Created by Mogae Media, the campaign aims to send across the brand message that steel is just an offering, but the idea is to build the nation

e4m Desk Apr 20, 2021 1:20 PM